3 Ways We’ve Generated More Leads This Month

We’ve seen an uptick in both inbound and outbound leads lately - which isn’t a coincidence. We’ve made a few changes to our strategies that have made a massive impact.

I’ve kept each of these somewhat high-level below, but if you want me to dive deeper on anything, just hit “Reply” on this email and LMK.

1) We Doubled Down on LinkedIn Content

LinkedIn is a goldmine for inbounds - and honestly, I think it’s underutilized.

Creating organic content provides outbound leads with a layer of information that confirms your expertise. But it also gets you in front of thousands of people organically, driving a sea of inbound leads to you/your site.

LinkedIn’s algorithm works like this:

You make a post.Your followers engage with it.Then their followers see the post because it shows that someone they follow engaged with it.

Here’s an example:

Will’s post gets in front of you because I commented on it. The same would happen with your posts when people in your network engage with it.

Your post quickly goes from your network to your network’s network. Connect with great people, and your posts will wind up in front of key decision-makers like them.

I post 3-5 times per week with a mix of short-form and long-form content, and it’s been a major source of inbounds for us.

2) We Turned Our Entire Team into an SDR Team

Every single employee at Valley - marketing, growth, design, customer service, etc. - has a Valley account and is outbounding to drive meetings for our AEs.

It’s worked exceptionally well.

I won’t get into the details in this newsletter - because honestly it’d need its own issue to go as in depth as I’d like - but LMK if you’d be interested in the playbook on this.

3) Our Referral Program is Converting

Our referral program generates at least 5 referrals per week.

Here’s the offer: If you refer someone to us and they become a paying customer, you get 20% of the revenue they spend with us in perpetuity.

What works will differ depending on the customer and product, but this has worked extremely well for us.