What’s up, it’s Zayd.

Last month, I watched a founder turn down a $500k deal.

The prospect ticked all the usual boxes—revenue, industry, budget. But they didn't fit his razor-sharp definition of who would actually succeed with the product.

Everyone thought he was crazy. "How could you walk away from that?"

But two weeks later, he closed $2M with a perfect-fit customer who took half the sales effort and zero discounting.

That's the power of hyperfocus. And it's exactly what we're missing in outbound today. We need to stop keeping prospects around just because they're "qualified enough," then wondering why our conversion rates keep dropping.

This week, I'm diving into why narrowing your ICP might be the key to scaling faster.