What’s up, it’s Zayd.

No matter what you do, it’s human nature to get our hopes up. You see a tire-kicker and think—I’ve got them. They’re hooked. Boom—they’re going to convert…until they move on and kick the next car’s tires. 

A friend of mine started watching Suits, one of my favorite shows, and it got me thinking about how Harvey Specter always knows what his opponents are thinking before they do and how his methods could be applied to sales. 

It comes down to the art of reading signals—or in his words, ” Don't play the odds…play the man.” 

Below are 4 ways to spot and act on key buyer signals.