


Saniya Sood
Signals Are the New Outbound Script.
In 2025, generic cold outreach doesn’t just underperform—it actively burns your brand.
LinkedIn reply rates are sub-10%.
63% of teams monitor 50+ “intent signals” but only act on 14%.
Most miss the moment, with 82% of buyer intent fading in under 48 hours.
You don’t need more signals.
You need the right 7 buyer triggers, acted on fast, with the right channel and the right message.
The 7 Signals That Actually Move Pipeline
Signal Type | Avg. Reply Rate | Meeting Conversion |
---|---|---|
Funding Announcements | 45% | 38% |
Leadership Changes | 39% | 41% |
Pricing Page Visits | 68% | 52% |
Competitor Comparisons | 57% | 49% |
Tech Stack Shifts | 63% | 55% |
Content Binge (3+ views) | 71% | 33% |
LinkedIn Team Growth | 48% | 37% |
Source: 11,000+ B2B campaigns across 9 verticals
Signal Fatigue: Why Most Teams Miss Their Moment
Too Many Signals: 72% of SDR managers report “analysis paralysis” from tracking 50+ triggers.
Slow Follow-Up: Most reps act on signals after 72 hours—when it’s already too late.
Fragmented Channels: 44% of prospects get conflicting outreach from different reps via LinkedIn and email.
Compliance Landmines: 28% of AI-generated sequences violate GDPR/CCPA opt-outs.
"Signal tools only became useful when we stopped chasing every intent score and focused on 3 core triggers."
— SDR Manager, Series B SaaS
What High-Performers Do Differently
Valley customers outperform because they execute these signals with speed, context, and channel alignment.
1. Signal Stacking
Valley dynamically weights signals based on:
Urgency (e.g. messaging within 28 mins of leadership change)
ICP fit (Only prioritize accounts matching 80%+ of your ideal profile)
Intent Depth (Pricing-page visits > blog reads)
2. Multi-Channel Orchestration
Instead of isolated outreach, Valley sequences LinkedIn → email → SMS, triggered by signal context and behavior.
3. Auto-Compliance + Deliverability
Built-in AI redaction for GDPR/CCPA
300+ rotating IPs for LinkedIn/email
Real-time spam score monitoring
“We cut setup time from 6 weeks to 3 days by switching to Valley. No more tool sprawl.”
— Growth Ops, SaaS PLG Platform
Signal Combos You’re Likely Missing
Funding + Hiring
Accounts that raised Series B+ and are hiring 10+ RevOps roles?
👉 Convert at 61% vs 38% for funding alone.
Competitor + Content Binge
Prospects comparing you on G2 and consuming 3+ product articles?
👉 Move 73% faster through your funnel.
Tech Stack + Team Change
New hire + legacy tech (e.g., Jira vs Linear)?
👉 55% faster conversions with messaging focused on migration pains.
5-Point Execution Checklist
Track these 7 signals via Valley or Clay
Weight signals by account fit + recency
Automate multi-channel sequencing within 30 minutes
Humanize AI messages with 11–14% real rep commentary
Rotate senders using Valley’s IP pool to preserve 95%+ deliverability
Ready to Convert Signals into Sales?
Valley turns passive buyer intent into booked meetings—on LinkedIn, email, or SMS—within minutes of signal detection.

