Saniya Sood
Oct 12, 2024
In B2B sales, "personalization is key" has become a cliché. Yet, most AI-powered outreach tools fall short, delivering generic, template-based messages that fail to resonate. It's time for a paradigm shift in how we approach personalization in LinkedIn outreach.
The Personalization Problem
Most AI SDRs don't share their messaging because pitching personalization is easier than delivering it. At Valley, we're changing the game with our intent-based approach to LinkedIn outreach.
The Valley Approach: Deep Personalization
Here's what sets our intent-based outreach on LinkedIn apart:
Company-Specific Insights
We analyze:
Company mission
Main value propositions
Product information
Customer pain points
Messaging style
Writing tone
Prospect-Centric Research
We dive deep into:
LinkedIn activity
Company website information
Related industry news
By combining these insights, we craft highly personalized messaging that is truly relevant to each prospect.
The Power of Intent-Based Personalization
Imagine sending messages like these to prospects who just visited your website:
"Hi [Name], I noticed you were exploring our pricing page yesterday. Given [Company]'s recent expansion into [New Market], I thought you might be interested in how our solution helped [Similar Company] reduce onboarding time by 40% during their growth phase."
"Hello [Name], I saw you spent some time on our case studies section. With [Company]'s recent announcement about [Specific Initiative], I thought you'd be interested in how we helped [Competitor] achieve similar goals with 30% less resources."
This level of personalization isn't just impressive—it's game-changing.
Implementing Intent-Based Personalization in Your Outreach
Leverage Website Visitor Data: Use tools like ValleyIntent to identify who's visiting your site and what they're interested in.
Analyze LinkedIn Activity: Look for recent posts, comments, or articles shared by your prospects. This provides valuable context for your outreach.
Monitor Industry News: Stay on top of developments in your prospect's industry to reference relevant trends or challenges.
Use AI Wisely: Don't rely on AI to simply fill in templates. Use it to analyze data and generate truly unique messages for each prospect.
A/B Test Your Approaches: Continuously refine your messaging based on what resonates best with your audience.
The Future of Outreach is Here
Intent-based personalization on LinkedIn isn't just about better open rates or response rates. It's about fundamentally changing the nature of B2B outreach. When done right, your outreach becomes a valuable touchpoint for prospects—one that provides insights and adds value, regardless of whether they're ready to buy.
As we move into an era where buyers are more informed and discerning than ever, this level of personalization isn't just nice to have—it's essential. The future of LinkedIn outreach is here, and it's powered by intent data and deep personalization.
Are you ready to step into the future of sales? The era of AI-powered, intent-based outreach on LinkedIn is here- Book a demo. Don't just adapt—lead the revolution with Valley.
