In the age-old debate of man vs machine, the sales world is experiencing its own revolution. But is it really a question of automated vs manual sales, or is the real power in finding the perfect symphony between the two?

Let's dive in and explore how Valley's features can help you strike that balance.

1. Lead Generation and Prospecting
   
   Manual Approach: Time-consuming research, often leading to inconsistent lead quality.
   
   Automated Approach: Valley's Find Leads and Research Leads features quickly identify and gather intel on high-potential prospects.

   
   The Balance: Use automation to cast a wide net and gather initial data, then have your team review and prioritize the most promising leads.

   
   

2. Initial Outreach
   
   Manual Approach: Personalized but time-intensive, limiting reach.
   
   Automated Approach: Valley's Multi-channel Outreach and Personalized features enable tailored messages at scale.
   
   The Balance: Automate initial touchpoints, but have reps personally follow up on positive responses.

   
   

3. Follow-up and Nurturing
   
   Manual Approach: Highly personalized but often inconsistent and time-dependent.
   
   Automated Approach: Auto-manage Responses keeps leads warm without constant manual attention.
   
   The Balance: Use automation for routine follow-ups, but have reps step in for complex queries or when leads show high intent.

   
   

4. Sales Presentations
   
   Manual Approach: Tailored to each prospect but time-consuming to prepare.
   
   Automated Approach: Use data from Research Leads to automatically customize presentation templates.
   
   The Balance: Let automation handle the groundwork, but have reps add personal touches and address specific prospect needs.

   
   

5. Objection Handling
   
   Manual Approach: Requires quick thinking and deep product knowledge.
   
   Automated Approach: Use Track Intent to anticipate common objections and prepare responses.
   
   The Balance: Arm your reps with data-driven insights, but rely on their expertise to handle nuanced objections.

   
   

6. Closing Deals
   
   Manual Approach: Requires human touch and negotiation skills.
   
   Automated Approach: Use data from Track Intent to identify optimal closing strategies.
   
   The Balance: Let automation guide the timing and approach, but keep the final negotiations in human hands.

   
   

7. Performance Analysis
   
   Manual Approach: Often subjective and time-lagged.
   
   Automated Approach: Track Intent provides real-time performance data.
   
   The Balance: Use automated analytics for ongoing performance tracking, but have managers provide context and personalized coaching.

   
   

8. Relationship Building
   
   Manual Approach: Authentic but limited in scale.
   
   Automated Approach: Use Personalized features to maintain consistent, relevant communication.
   
   The Balance: Automate routine check-ins, but schedule personal touchpoints for key accounts and milestones.