Top 10 Best CRM for Outbound Sales Success

Introduction

Outbound sales is no longer just a numbers game; it's a precision-driven process that demands strategy, speed, and relevance. With crowded inboxes and low response rates on platforms like LinkedIn, breaking through the noise requires timely, personalised, and data-led engagement.

According to Salesforce's State of Sales report, sales professionals spend just 30% of their time actively selling; the remainder is lost to administrative work, lead tracking, and follow-ups. By automating crucial processes, highlighting the most promising leads, and assisting your team in focusing on high-value interactions, the best CRM for outbound sales can transform your results in this field.

In this article, you'll discover 10 purpose-built CRM tools that can accelerate outbound sales, starting with one designed specifically for LinkedIn-first outreach.

TL;DR

• Choosing the best CRM for outbound sales boosts efficiency by automating key tasks like lead tracking and follow-ups.

• LinkedIn-first CRMs, like Valley, and multi-channel sales engagement tools help streamline outreach and personalise messaging.

• The right CRM prioritises high-intent leads and scales efforts for better conversion rates.

• CRMs that integrate with your existing sales tools and workflows ensure seamless data management and maximise team productivity.

Top 10 Best CRM for Outbound Sales Success

Selecting the right CRM can significantly influence how efficiently your outbound sales team identifies, engages, and converts leads. From personalisation and automation to multichannel sequencing and analytics, the tools listed below are built to support high-performance outbound workflows.

Here are the Top 10 best CRM for Outbound sales success:

1. Valley

Valley is a LinkedIn-first outbound CRM built for high-intent, high-efficiency outreach. It automates prospect identification, lead research, personalised messaging, and follow-ups, delivering human-like interactions at scale. 

Valley also indentifies anonymous website visitors and prioritises them based on behavioural signals, helping your team focus on leads most likely to convert. It’s important to note that Valley currently doesn’t integrate natively with other CRM systems.

Key Features:

• Intent-Based Outreach: Tracks site visits, page views, and engagement patterns to identify sales-ready leads.

• Voice-Mimicking Messaging: Generates personalised LinkedIn messages that reflect your tone and writing style.

• Lead Qualification Engine: Scores prospects by ICP fit and buying intent, so reps spend time on high-value contacts.

• Live Prospect Tracking: Monitors prospect activity across touchpoints for timely follow-up.

• Native CRM Integration: Syncs data with your existing CRM and provides real-time campaign insights.

Ideal For:

B2B sales teams, agency founders, consultants, recruiters, and growth-stage startups looking to scale personalised outbound campaigns without relying on a full SDR team.

Pricing:

Base Plan: $400/month

Also read: How Top SDRs Use Valley to Book Meetings Without Spamming

2. Salesforce Sales Cloud

Salesforce provides a popular CRM solution that is known for its adaptability and personalization. It supports complex sales structures and outbound processes through extensive integrations and workflow tools, though setup and configuration often require dedicated support.

Key Features:

• Lead and opportunity tracking

• Workflow and approval process automation

• Customizable dashboards and reports

• Integration with outbound tools via AppExchange

• Enterprise-grade scalability and security

Ideal For:

Enterprises or large sales teams with dedicated technical support managing complex outbound workflows.

Pricing:

Starter Suite starts at $25 per user per month 

3. HubSpot Sales Hub

HubSpot offers a CRM that is easy to use and has all the tools needed to support outbound efforts, such as pipeline management, lead engagement monitoring, and sequencing. It's not purpose-built for outbound, but its ease of use and automation tools make it a viable option for growing sales teams.

Key Features:

• Email sequences and task queues

• Engagement tracking (opens, clicks, replies)

• Contact and deal management

• Built-in calendar and meeting scheduling

• Integrates with Gmail, LinkedIn, and other platforms

Ideal For:

Small to mid-sized teams looking for an easy-to-use CRM with lightweight outbound capabilities.

Pricing:

Starter Plan starts at $15/ per user per month (billed annually)

4. Close CRM

Close is designed for outbound sales teams that prioritize speed and direct outreach. It allows representatives to effectively manage large lead volumes by centralizing email, SMS, and phone calls onto a single platform. During prospecting, its communication-first strategy helps teams stay focused and minimize tool switching.

Key Features:

• Power dialer with real-time call logging

• Native email and SMS support

• Custom smart views for lead prioritization

• Activity tracking and deal flow management

• Performance insights for reps and managers

Ideal For:

Sales reps handling high-volume outbound through phone, SMS, or email channels.

Pricing:

Essentials Plan starts at $49 per seat per month (billed monthly)

5. Outreach.io

Outreach is a platform for sales interaction that facilitates the organization and optimization of outbound processes through various channels. It's designed to run structured cadences alongside your core CRM, allowing teams to manage touchpoints, monitor engagement, and adjust outreach based on real-time responses.

Key Features:

• Email, call, and LinkedIn sequencing

• Reply detection and sequence automation

• Performance reporting and A/B testing

• CRM integrations (Salesforce, HubSpot)

• Playbook execution and deal management support

Ideal For:

Teams running structured, multi-channel outbound programmes at scale.

Pricing:

Entry-level plans starts at $100 per user per month

6. SalesLoft

SalesLoft is designed to support outbound teams with structured cadences, activity tracking, and conversation coaching tools. In addition to offering insights about representative performance and buyer involvement, it aids in maintaining uniformity throughout sales processes. The platform also integrates well with existing CRMs for workflow continuity.

Key Features:

• Customized cadences for calls and emails

• Conversation intelligence for coaching

• Integrated dialer and email tracking

• Activity dashboards and pipeline insights

• CRM sync with major platforms

Ideal For:

Sales organizations need structured outreach with visibility and coaching tools.

Pricing:

Starts at ~ $1,000/user/year with a minimum of 3 seats

7. Apollo.io

Apollo.io provides an entire solution for outbound outreach, lead sourcing, and enrichment. It combines email and phone sequencing techniques with access to a sizable B2B contact database. While CRM features are basic, it serves as a solid starting point for data-driven prospecting.

Key Features:

• Contact database with 275M+ B2B records

• Email and call sequence builder

• Lead scoring and enrichment tools

• Chrome extension for LinkedIn data capture

• Integrates with CRMs and email platforms

Ideal For:

Startups or lean teams looking for integrated data + outbound in one platform.

Pricing:

Basic Plan starts at $49 per user per month (billed annually)

Also read: Sales Prospecting: Tips, Techniques, and Strategies

8. LeadSquared

LeadSquared focuses on managing high volumes of leads across sales channels, including email, phone, and field visits. It emphasises automation, lead routing, and mobile tracking to support distributed teams. The platform is particularly popular among teams managing geographically segmented territories.

Key Features:

• Rule-based lead distribution

• Mobile tracking for field sales reps

• In-app calling and email tools

• Automation for lead nurturing and task assignment

• Custom reporting dashboards

Ideal For:

Teams operating in distributed or territory-based outbound models.

Pricing:

Starts at $10 -$100 per user per month

9. Zoho CRM

Zoho CRM is a flexible platform with configurable modules that can be tailored to outbound sales processes. While it isn't built for outbound, it provides the tools needed for lead tracking, task automation, and communication across multiple channels at a low cost.

Key Features:

• Contact, lead, and deal management

• Workflow automation and task triggers

• Multichannel outreach (email, chat, phone)

• Reporting tools and custom dashboards

• Integration with third-party tools

Ideal For:

SMBs need a budget-friendly CRM with flexible configuration options.

Pricing:

Standard Plan starts at $20 per user per month

10.  Lemlist

Lemlist specialises in email-based outbound campaigns with a focus on personalisation. It enables sales teams to craft unique outreach experiences using images, videos, and dynamic content. Although its CRM capabilities are limited, it's well-suited for running creative, targeted email sequences.

Key Features:

• Email personalisation with dynamic content

• Multi-step campaign builder

• Deliverability tools and warm-up support

• Open, click, and reply tracking

• Basic CRM functions like tags and status updates

Ideal For:

Small outbound teams focused on email-first campaigns with creative personalisation.

Pricing:

Email Pro Plan: Starts at $55 per user per month

Among these CRM tools, Valley stands out due to its LinkedIn-first approach, intent-based lead qualification, and personalized messaging at scale. If you're looking to elevate your outbound sales strategy, check out Valley for a solution personalized to your team's needs.