What is Cold Prospecting?
Most businesses want more leads, but not all of them know how to get in front of the right people, especially those who’ve never heard of them before. That’s where cold prospecting comes in. It’s the often-overlooked art of reaching out to potential customers who haven’t interacted with your brand yet.
While it may sound intimidating at first, reaching out to strangers, risking no replies or flat-out rejections, it’s actually one of the most powerful tools for business growth when done right. Cold prospecting helps you create new conversations, open fresh pipelines, and tap into markets you might otherwise miss.
In this guide, you’ll explore cold prospecting, what it is, why it matters, proven strategies, success metrics, and how to make prospects engage with you.
What is Cold Prospecting?
Cold prospecting is when you reach out to potential customers who haven’t interacted with your company before. These are people or businesses that haven’t shown interest yet but might benefit from what you offer. Sales teams usually do this through cold calls, emails, or social media outreach.
It’s different from warm prospecting, where you connect with leads who’ve already shown interest, like signing up for a webinar or engaging with your content online. Cold prospecting can be tougher since you’re starting from scratch, but when done right, it opens doors to new opportunities and helps grow your customer base.
Understanding cold prospecting is just the beginning. To put it into perspective, it helps to see how it compares with other types of outreach.
Difference Between Cold, Hot, and Warm Prospecting
Prospecting plays a crucial role in the sales process. To build a strong strategy, it's important to understand the differences between cold, warm, and hot prospects. These terms reflect how familiar a potential customer is with your brand, how interested they are, and how ready they might be to make a purchase.
Knowing where someone stands helps sales teams personalize their approach and use their time and resources wisely. Here’s a quick breakdown of each type:
Aspect | Cold Prospecting | Warm Prospecting | Hot Prospecting |
Prospect Awareness | No prior interaction or awareness of your business. | Some prior interaction or interest (e.g., downloaded content). | High level of awareness, actively considering your product. |
Interest Level | No interest or awareness of the product/service. | Interested but not fully committed to buying. | Strong interest, actively seeking a solution to their needs. |
Outreach Method | Cold calling, cold emailing, social selling. | Follow-up emails, phone calls, personalized content. | Direct sales meetings, demos, and pricing discussions. |
Sales Cycle Length | Longer, more effort required to build trust and interest. | Shorter, with a focus on nurturing and building relationships. | Short, focused on closing the deal, addressing final concerns. |
Conversion Potential | Low conversion rate, requires educating and warming up. | Moderate conversion rate, with a focus on moving them forward. | High conversion rate, close to making a decision. |
Engagement Level | Very low engagement, may be resistant to outreach. | Moderate engagement, interested but not yet ready to buy. | High engagement, seeking immediate solutions. |
Examples | Cold calls to unknown businesses, unsolicited outreach. | Leads from downloaded resources, past website visitors. | Prospects requesting demos, negotiating prices, or asking for quotes. |
Also Read: AI for Sales Prospecting: The Complete Guide for 2025.
Now that we have explored the differences between cold, warm, and hot prospecting, it becomes clearer why a strategic approach to cold outreach is so important. A well-planned strategy can turn even the coldest lead into a valuable opportunity.
Importance of Strategic Cold Prospecting
Cold prospecting is often seen as one of the toughest and most time-consuming parts of sales. You're reaching out to people who don’t know your brand yet, which can make it harder to start a conversation. But when done with a clear strategy, cold prospecting can be a powerful way to drive growth and discover new opportunities.
Here’s why a strategic approach to cold prospecting matters:
Expands Your Reach: Cold prospecting helps you go beyond inbound leads and referrals. It opens access to untapped markets and reduces reliance on a single lead source.
Creates Fresh Opportunities: Many prospects don’t know they need your solution until you reach out. Cold prospecting brings your offering to their radar and can unfold needs they weren’t actively exploring.
Keeps Your Pipeline Active: Inbound lead flow isn’t always steady. Cold outreach helps you consistently add new prospects and avoid dry spells in your sales funnel.
Gives You More Control: Inbound leads follow their own timeline. Cold prospecting lets you drive the process, choosing who to reach out to and when.
Sharpens Sales Skills: Reaching out cold teaches salespeople how to build trust, pitch clearly, and handle objections, all essential skills. It strengthens your team's ability to connect, persuade, and adapt.
Personalization Increases Engagement: Tailored outreach based on a prospect’s needs gets better responses than generic messages. Personalized messages lead to more meaningful conversations.
Offers Valuable Market Insights: Talking to new prospects reveals trends, pain points, and feedback you might not hear otherwise. Real conversations help you stay aligned with market needs.
Builds Future Relationships: Not every cold lead converts right away, but consistent, value-driven outreach builds trust over time. It sets the stage for long-term engagement and future sales.
Boosts Brand Visibility: Even if someone doesn’t respond, your message puts your brand in front of them. Regular outreach reinforces your presence in the market.
Drives Business Growth: Cold prospecting brings in new leads, customers, and revenue. When done strategically, it supports sustainable sales growth.
You Might Also Like: 7 Signal-Led Prospecting Tactics for B2B Sales Growth.
Recognizing the value of strategic cold prospecting naturally leads to the question: Who's actually responsible for doing it?
Who Does Cold Prospecting?
Cold prospecting takes a proactive approach and is typically handled by different roles within a company, each with their own goals and responsibilities. Here’s a quick look at who usually takes on cold prospecting in an organization:
Sales Development Representatives (SDRs)
They are usually the front line of cold prospecting. Their main job is to reach out to potential customers who haven’t interacted with the company yet, using channels like cold calls, emails, or LinkedIn. They qualify these leads based on preset criteria and pass the most promising ones to the sales team for further engagement.
Account Executives (AEs)
They typically focus on closing deals, but they may also engage in cold outreach, especially in smaller teams or when there’s a need to boost the pipeline. They might reach out directly to high-value prospects or follow up with leads who haven’t progressed.
Business Development Representatives (BDRs)
They work alongside or in place of SDRs in some organizations. They often focus on identifying new opportunities in specific industries or larger accounts. BDRs introduce the company’s offerings to cold prospects and pass qualified leads to senior sales staff.
Marketing Teams
They may not reach out to cold leads directly, but they create the tools and resources that make cold prospecting effective, like email templates, landing pages, or lead magnets. They also help define target audiences and build campaigns that sales teams can use in outreach.
Founders or CEOs
They often take on cold prospecting themselves, especially in the early days. They also reach out to potential customers to introduce the company, validate their product, and secure early deals.
Customer Success Managers (CSMs) or Account Managers
They may engage in cold outreach within existing client accounts, such as reaching out to new departments or decision-makers to identify opportunities for upselling or cross-selling. While their core focus is relationship management, this internal prospecting is sometimes necessary for growth.
Freelancers and Independent Contractors
They are sometimes hired to support cold prospecting on a short-term or specialized basis. They may bring industry-specific knowledge or help scale outreach efforts without hiring a full-time team.
Also Read: B2B Sales Cycle Playbook: From Prospect to Partnership
Once you know who typically handles cold prospecting, it’s helpful to look at the different ways they reach out to potential customers.
Types of Cold Prospecting
There are several ways to approach cold prospecting, each with its own benefits and best practices. Knowing the different types helps sales teams pick the right method based on who they’re targeting, the tools they have, and what they want to achieve. Let’s look at the most common cold prospecting methods and how they work.
Cold Calling
Cold calling is one of the most traditional forms of cold prospecting. It involves reaching out to potential customers by phone who haven’t interacted with your business before. The aim is to introduce your offering, spark a conversation, qualify the lead, and ideally schedule a meeting or demo.
Cold Emailing
Cold emailing is a popular outreach method in which sales representatives send personalized, unsolicited emails to prospects. These messages typically highlight a value proposition or solution to encourage the recipient to reply, book a call, or learn more.
Social Selling
Social selling uses platforms like LinkedIn or X (formerly Twitter) to connect with and engage potential leads. Instead of direct pitches, the focus is on relationship-building, commenting on posts, sharing relevant content, and eventually starting meaningful conversations via direct messages.
Direct Mail Outreach
Though less common today, direct mail still has its place. Sending physical items like brochures, handwritten notes, or small gifts can help grab a prospect’s attention in a more personal way, especially when digital channels are saturated.
Networking Events and Conferences
Industry events and trade shows offer great opportunities for face-to-face cold prospecting. Meeting new people in person allows for more natural conversations, which can build rapport and trust faster than other cold outreach methods.
Webinars and Online Events
Hosting educational webinars or virtual demos can attract prospects unfamiliar with your brand. These sessions offer value up front, and afterward, you can follow up with attendees to move them further along the sales funnel.
Referrals from Existing Customers
Referrals are a powerful and often overlooked cold prospecting tool. While not fully “cold,” these leads are usually unfamiliar with your brand but come through trusted connections, making them more likely to engage positively.
Content Marketing Outreach
Cold prospecting can also begin when a prospect discovers your content through SEO, paid ads, or social platforms. Blog posts, whitepapers, or case studies can attract leads who haven’t yet engaged with your team, providing an opportunity for outreach.
Cold Email Prospecting vs. Cold Call Prospecting
Both cold emailing and cold calling are widely used outbound sales tactics, but each has distinct strengths, limitations, and best-use scenarios. Choosing the right method often depends on your target audience, product complexity, and team resources. Below are the differences between cold emailing and cold calling:
Aspect | Cold Email Prospecting | Cold Call Prospecting |
Approach | Asynchronous, written communication | Real-time, verbal communication |
Scalability | High, can reach many prospects at once | Low, limited by time and call volume |
Intrusiveness | Low, non-disruptive, can be read anytime | High, interrupts the recipient’s day |
Response Time | Delayed, depends on when/if the email is opened | Immediate, real-time interaction and feedback |
Conversion Potential | Moderate, may need follow-up emails or calls | High, can quickly qualify and advance a lead |
Tracking & Analytics | Easy; open rates, clicks, and replies are measurable | Limited; call outcomes often rely on manual tracking |
Personalization | High; emails can be customized with dynamic fields and templates | High; allows real-time tailoring of the conversation |
Best For | Busy professionals, initial outreach, low-touch products | Complex products, high-value leads, and building rapport quickly |
You Might Also Like: Alternative to Cold Calling in B2B Sales, LinkedIn Outreach.
Knowing the different types of cold prospecting methods is just one piece of the puzzle. To make these methods work, you need a well-structured plan that guides your outreach from start to finish.
What is an Effective Cold Prospecting Plan?
Cold prospecting doesn’t have to feel like shooting in the dark. A well-structured, repeatable plan helps you identify and connect with potential customers; people who may not have heard of your business yet but could benefit from what you offer.
When done right, it combines research, personalized messaging, and smart outreach to boost response rates and fill your sales pipeline. Here are the key elements of a successful cold prospecting plan:
Define Your Ideal Customer Profile (ICP)
Before you start reaching out, know exactly who you're targeting. Think about the industries you serve, company size, decision-maker roles, common challenges, and buying patterns. A clear ICP helps you zero in on the right prospects instead of wasting time on long shots.
Build a Quality Prospect List
Use platforms like Valley, LinkedIn Sales Navigator, lead databases, or your CRM to create a focused list of contacts. Make sure your list is clean, up-to-date, and segmented based on factors like interest level or buying signals.
Craft Personalized Messaging
Generic emails won’t cut it. Your outreach should speak directly to the prospect’s role, goals, and pain points. Show that you’ve done your homework and explain how your solution fits their needs, not just what you sell.
Pick the Right Outreach Channels
Some people prefer emails. Others might respond better to a LinkedIn message or phone call. The best prospecting strategies use a mix of channels to increase your chances of getting noticed. A multichannel approach works exceptionally well in B2B sales.
Plan Your Follow-Ups
It usually takes more than one message to get a response. Create a follow-up schedule that includes 5–7 touchpoints over 2–3 weeks. Vary your messaging slightly to keep it fresh and show persistence without being too pushy.
Track, Learn, and Improve
Monitor key metrics, including open rates, replies, call results, and meeting bookings. Use this data to fine-tune your messaging, timing, and targeting, so each round of outreach improves upon the last.
Also Read: How to Use LinkedIn for Effective Sales Prospecting.
With a clear plan in place, cold prospecting becomes more strategic and less guesswork. It’s all about being consistent, thoughtful, and data-driven to turn cold contacts into warm opportunities.
Best Practices for Cold Prospecting
Cold prospecting is often one of the toughest parts of the sales journey, but it can also be one of the most rewarding. The aim is to spark meaningful conversations, build trust, and eventually convert prospects into paying customers. That said, going in without a clear plan can lead to a lot of dead ends and missed opportunities.
To help you get better results, here are some proven best practices to make your cold prospecting more effective:
Research and Qualify Your Leads
Before reaching out, take time to understand who you're contacting. Generic messages won’t cut it. The more relevant your outreach, the better your chances of a response. You need to:
Use LinkedIn and company websites to understand the prospect’s role, recent activity, and challenges.
Leverage CRM data to gather existing insights and tailor your messaging.
Focus on decision-makers who have the authority to take action.
Personalize Your Approach
Whether it’s a call or email, personalization shows you’ve done your homework. It’s about making your outreach feel human and relevant. You can:
Use their name and mention specifics about their role or company.
Refer to recent news or milestones related to their business.
Highlight the value of your solution in their context, not just the features.
Write a Strong Subject Line (for Cold Emails)
Your subject line is your first impression. If it doesn’t catch their eye, the email won’t get opened. You need to:
Keep it short and clear, aim for under eight words.
Mention a clear benefit, like saving time or reducing costs.
Avoid clickbait, build curiosity, but stay honest.
Keep Your Message Short and Focused
Prospects are busy. Get straight to the point in both emails and calls. Show how you can help and leave room for a conversation. You need to:
Cold emails should stay under 150 words and clearly state the value upfront.
Cold calls should introduce who you are, why you're calling, and a quick benefit within the first 30 seconds.
Ask open-ended questions that invite dialogue.
Build Relationships, Not Just Transactions
The goal of cold prospecting isn’t just to sell; it’s to start a conversation. Focus on being helpful and building trust from the first touchpoint. Best practices include:
Ask thoughtful questions to understand their challenges.
Offer something useful, even if they’re not ready to buy.
Be respectful of their time and pace of decision-making.
Be Persistent, Not Pushy
Most prospects won’t respond to the first message, and that’s okay. Following up is key, but it should feel natural and value-driven. Best practices include:
Space out your follow-ups, every 3–5 days over a couple of weeks.
Switch up your methods—try a mix of email, phone, and LinkedIn.
Add value in each follow-up, not just “checking in.”
Use Tools and Automation Wisely
Automation can save time, but it should never replace a personal touch. Utilize technology to scale your outreach while maintaining relevance. You can also:
Email tools like Mailshake or Outreach can automate campaigns, but personalize where it matters.
CRMs help you track conversations, set reminders, and stay organized.
Analytics from tools like HubSpot or Yesware show what’s working and what’s not.
Handle Objections with Confidence
Objections are a natural part of cold prospecting. Instead of seeing them as roadblocks, treat them as opportunities to learn more and adjust your pitch. Best practices include:
Be prepared for common objections, such as budget, timing, or authority.
Listen actively, ask clarifying questions, and respond with empathy.
Stay calm and respectful, even if the answer is “not now.”
Track, Analyze, and Improve
What gets measured gets improved. Tracking your cold outreach helps you fine-tune your strategy and get better results over time. You need to:
Track open, reply, and conversion rates across all channels.
A/B test different subject lines and messages to determine which ones resonate.
Review and refine your approach regularly to stay effective.
You Might Also Like: Signal-Based Outbound vs Cold Email,
Following best practices can boost your outreach efforts, but sparking real conversations is where momentum builds.
3 Ways to Get Cold Prospects to Talk to You
Engaging cold prospects isn’t always easy. They are often busy, cautious, or simply unaware of how your solution can help them. But with the right approach, you can cut through the noise and start real conversations. The key is to be strategic, personal, and patient.
Below are three effective ways to get cold prospects to open up and talk to you:
Personalize Your Outreach
Personalization is one of the most effective ways to get a cold prospect to respond. When your message feels tailored to them, not just a generic sales pitch, it shows you’ve done your research and genuinely understand their needs.
To personalize your outreach:
Do your homework: Spend a few minutes learning about the prospect’s company, role, and current priorities. Use LinkedIn, the company website, or recent news articles.
Mention what you have in common: Whether it’s a mutual connection, industry trend, or recent company announcement, referencing something specific builds rapport quickly.
Use their name and role contextually: Go beyond “Hi [Name]” and make your message speak to their responsibilities or business challenges.
Example:
Instead of saying:
“We offer a great product that can help your company grow.”
Try:
“Hi [Prospect’s Name], I noticed your company recently expanded into [new market]. Our [product/service] has helped similar businesses simplify operations during expansion. We are happy to share how it could support your team, too. Open to a quick chat?”
Provide Value from the Start
If you lead with a pitch, prospects may tune out. But if you offer something useful right away, they’re more likely to see you as someone worth engaging with. To provide value upfront:
Share helpful resources: Think case studies, whitepapers, or relevant industry articles.
Ask thoughtful questions: Rather than diving into features, start a conversation around their goals or pain points.
Focus on benefits: Highlight how your solution can make their life easier or help them reach a goal, not just what it does.
Example:
“Hi [Prospect’s Name], I came across this article on [industry trend] and thought it might be useful. We recently helped [similar company] improve [specific metric], and I’d love to explore how we can do something similar for your team.”
Use a Multi-Channel Approach
Relying on a single channel, such as email or calls, can limit your chances of getting noticed. Different people respond to different platforms, so spreading your outreach across multiple channels helps you stay on their radar.
To implement it:
Start with email: Keep it short and tailored, offering a clear value proposition.
Follow up with a call: If they don’t reply, give them a quick call referencing your earlier email.
Engage on LinkedIn: Like or comment on their posts, or share relevant content before sending a connection request or message.
Send a message: A short, polite LinkedIn DM can be a good follow-up, especially if it builds on previous touchpoints.
Example sequence:
Email: “Hi [Name], I saw your team is focused on [specific goal]. We’ve helped companies in [industry] achieve [result]—attaching a quick case study if helpful.”
Phone call: A few days later: “Hi [Name], I sent you a note last week about [solution]. Just wanted to follow up and see if you had any questions.”
LinkedIn message: “Hi [Name], I enjoyed your recent post on [topic]. I think we might be able to support your goals around [challenge]. Would love to connect.”
Read More: The Ultimate LinkedIn Lead Generation Strategy Guide.
Following best practices can boost your outreach efforts, but sparking real conversations is where momentum builds.
How to Measure Cold Prospecting Success?
Cold prospecting is all about reaching out to people who don’t know your business yet. While reaching a high number of prospects matters, the real goal is to see how well those conversations move through your sales funnel. That’s where tracking the right metrics can help.
Here’s how to measure the effectiveness of your cold prospecting efforts:
Number of Outreach Attempts
This is the total number of cold calls, emails, or social messages your team sends out. It provides a baseline for measuring your team’s effort and tracking productivity. You can measure outreach volume per day, week, or representative across all channels (email, phone, LinkedIn, etc.).
Response Rate
The percentage of people who respond to your outreach. A good response rate shows that your message is relevant and getting attention. You can calculate the response rate by using this formula:
Response Rate = (Number of Responses) × 100
Total Outreach Attempts
Meeting or Demo Rate
The number of conversations that turn into scheduled meetings or product demos. It shows whether your outreach is actually leading to next steps with interested prospects. You can calculate the meeting or demo rate by using meetings or demos booked vs. total responses or total outreach attempts.
Lead Qualification Rate
The percentage of responses or meetings that result in qualified leads. It tells you if you’re reaching the right people, those who meet your sales criteria (like budget, authority, need, and timeline). You can calculate the lead qualification rate by using:
Qualified Leads ÷ Total Responses or Meetings × 100
Conversion Rate
The number of cold prospects who eventually become paying customers. It’s the ultimate success metric; it shows how many strangers you turn into buyers. To calculate, use this formula:
Conversion Rate = (Customers Acquired) × 100
Total Prospects Contacted
Cost per Lead (CPL)
The amount of money (or time, converted into cost) spent to acquire one qualified lead through cold prospecting. CPL helps you measure the efficiency and cost-effectiveness of your outreach efforts. To calculate CPL, use this formula:
CPL = Total Cost of Prospecting ÷ Number of Qualified Leads
Channel Effectiveness
This is how well different prospecting channels (cold email, LinkedIn, cold calls, etc.) are performing. It helps you identify where to focus your time and budget for better returns. To track channel effectiveness, use response rates, meeting rates, and conversion rates by channel.
Time to First Response
This is the average time it takes for a prospect to reply after your first outreach. Faster replies often signal higher interest. It also helps you prioritize warm leads more effectively. To track time to first response, use average hours or days between the first outreach and the first response.
Tracking results gives you insight into the effectiveness of your efforts, but it also raises a broader question many businesses are asking today: Does cold prospecting still have a place in modern sales?
Is Cold Prospecting Still Relevant?
In a world where buyers are more informed than ever and inboxes are flooded with marketing noise, it’s fair to ask: Is cold prospecting still worth the effort? The short answer is yes, but not the way it used to be.
The old-school approach of dialing down a list or blasting out generic emails is outdated. However, reaching out to potential customers who haven’t interacted with your brand yet remains a critical part of a modern sales strategy.
Let’s explore why it still matters and how it’s changed.
You Can’t Rely on Inbound Alone
No matter how strong your inbound marketing is, qualified leads don’t always come knocking. Cold prospecting lets you take the driver’s seat, pursuing high-value accounts and not waiting for them to find you.
It Fuels Consistent Pipeline Growth
Inbound leads can fluctuate, but cold outreach creates a steady flow of opportunities. It ensures that your sales funnel stays active, even during slow periods.
It Builds Early-Stage Brand Awareness
Every cold touchpoint, whether it’s a message, call, or connection request, introduces your brand. Even if they’re not ready to buy now, you’ve planted a seed for future conversations.
Modern Tools Make It Smarter and Scalable
Today’s sales teams don’t rely on guesswork. Tools like Valley, LinkedIn Sales Navigator, Apollo, and other outreach platforms allow reps to use intent data, lead scoring, and automation to target the right people with the right message at the right time.
Also, have a look at how cold prospecting has evolved:
Then | Now |
Mass outreach | Personalized, relevant messaging |
Focus on volume | Focus on targeting the right accounts |
Phone-only tactics | Multi-channel engagement (email, LinkedIn, video) |
Also Read: Top Prospecting Tools to Boost Sales in 2025.
Relevance beats volume in today’s cold outreach. That means understanding your prospect’s pain points, tailoring your message accordingly, and meeting them on the channel they prefer.
Conclusion
Cold prospecting may not always be easy, but it’s one of the most rewarding ways to grow your business when approached strategically. From understanding who you’re targeting to crafting thoughtful messages and following up consistently, every step plays a role in turning a cold lead into a real opportunity.
With persistence, personalization, and the right plan in place, cold prospecting can become a steady driver of pipeline and growth for your business. And if you're ready to scale that effort without losing the personal touch, Valley can help you automate and optimize your entire outbound process. Contact us today to discover how Valley can transform your cold outreach into warm conversations.
FAQs
What are the 3 stages of prospecting?
The three stages of prospecting are research, outreach, and qualification. First, you identify and gather information about potential leads, then initiate contact through calls or emails, and finally assess whether the lead fits your ideal customer profile and has buying intent.
What is the 5x5 prospecting method?
The 5x5 method involves reaching out to 5 new prospects a day and following up with 5 existing ones. It’s a simple, consistent approach to keep your pipeline full and your outreach balanced between new and warm leads.
What is the 80/20 rule in cold calling?
The 80/20 rule in cold calling suggests that 80% of your results come from 20% of your calls or efforts. It highlights the importance of identifying and focusing on the most effective techniques, messages, or target prospects that yield the highest returns.
![](data:image/svg+xml,<svg aria-label="Graphic" display="block" role="presentation" viewBox="0 0 103 24" xmlns="http://www.w3.org/2000/svg"><g d="M 0 0 L 103 0 L 103 23.918 L 0 23.918 Z M 92.308 23.876 C 91.691 23.876 91.27 23.82 90.541 23.679 L 90.541 21.435 C 91.018 21.491 91.27 21.519 91.719 21.519 C 92.813 21.519 94.104 20.958 94.665 18.713 L 88.885 4.544 L 91.887 4.544 L 96.068 15.486 L 96.124 15.486 L 100.052 4.544 L 102.942 4.544 L 97.275 19.19 C 95.9 22.725 94.525 23.876 92.308 23.876 Z M 88.49 11.39 C 88.49 11.783 88.49 12.204 88.462 12.428 L 77.463 12.428 C 77.519 14.813 78.922 17.03 81.756 17.03 C 84.281 17.03 85.263 15.402 85.515 14.448 L 88.321 14.448 C 87.564 17.198 85.459 19.275 81.699 19.275 C 77.154 19.275 74.629 16.048 74.629 11.671 C 74.629 7.181 77.322 4.095 81.699 4.095 C 86.049 4.095 88.49 6.957 88.49 11.39 Z M 69.522 1.228 L 69.522 18.854 L 72.272 18.854 L 72.272 0.25 Z M 63.686 1.187 L 63.686 18.854 L 66.436 18.854 L 66.436 0.209 Z M 77.463 10.268 L 85.628 10.268 C 85.628 8.023 84.056 6.339 81.615 6.339 C 79.315 6.339 77.631 7.911 77.463 10.268 Z M 52.736 19.246 C 49.874 19.246 48.051 17.591 48.051 15.15 C 48.051 11.951 50.464 10.997 54.027 10.324 C 56.272 9.903 57.647 9.623 57.647 8.22 C 57.647 7.181 57.029 6.312 54.925 6.312 C 52.428 6.312 51.67 7.097 51.53 9.005 L 48.724 9.005 C 48.864 6.256 50.66 4.095 55.037 4.095 C 57.983 4.095 60.34 5.33 60.34 9.033 L 60.34 15.599 C 60.34 16.637 60.48 17.17 61.013 17.17 C 61.098 17.17 61.182 17.17 61.35 17.142 L 61.35 18.826 C 60.873 18.938 60.396 18.994 59.947 18.994 C 58.573 18.994 57.843 18.461 57.675 16.833 L 57.619 16.833 C 56.693 18.32 55.065 19.246 52.736 19.246 Z M 53.354 17.03 C 55.823 17.03 57.647 15.767 57.647 13.27 L 57.647 11.222 C 57.198 11.643 55.963 11.951 54.504 12.26 C 51.979 12.765 50.913 13.466 50.913 14.954 C 50.913 16.3 51.642 17.03 53.354 17.03 Z M 42.25 18.992 L 39.163 18.992 L 34.057 4.682 L 37.003 4.682 L 40.763 16.158 L 40.791 16.158 L 44.495 4.682 L 47.357 4.682 L 42.25 18.992 Z M 23.233 2.528 L 16.701 9.06 L 25.834 9.06 L 25.834 12.282 L 19.588 12.282 L 16.533 9.228 L 14.254 6.95 L 20.954 0.25 Z M 2.658 18.546 L 12.947 8.257 L 14.188 9.498 L 15.226 10.536 L 23.301 18.612 L 21.023 20.89 L 14.557 14.424 L 14.557 23.425 L 11.335 23.425 L 11.335 14.426 L 4.937 20.824 Z M 9.355 9.223 L 6.296 12.282 L 0.057 12.282 L 0.057 9.06 L 9.192 9.06 L 2.727 2.595 L 5.006 0.316 L 11.634 6.944 L 9.359 9.219 Z" fill="transparent" height="23.918410041841003px" id="lNW6SsNkk" transform="translate(0 0.04)" width="103px"><path d="M 0 0 L 103 0 L 103 23.918 L 0 23.918 Z" fill="transparent" height="23.918410041841003px" id="vUSjJ_lFQ" width="103px"/><path d="M 58.251 23.667 C 57.634 23.667 57.213 23.611 56.484 23.47 L 56.484 21.226 C 56.961 21.282 57.213 21.31 57.662 21.31 C 58.756 21.31 60.047 20.749 60.608 18.504 L 54.828 4.335 L 57.83 4.335 L 62.011 15.277 L 62.067 15.277 L 65.995 4.335 L 68.885 4.335 L 63.218 18.981 C 61.843 22.516 60.468 23.667 58.251 23.667 Z M 54.433 11.181 C 54.433 11.574 54.433 11.995 54.405 12.219 L 43.406 12.219 C 43.462 14.604 44.865 16.821 47.699 16.821 C 50.224 16.821 51.206 15.193 51.458 14.239 L 54.264 14.239 C 53.507 16.989 51.402 19.066 47.642 19.066 C 43.097 19.066 40.572 15.839 40.572 11.462 C 40.572 6.972 43.265 3.886 47.642 3.886 C 51.992 3.886 54.433 6.748 54.433 11.181 Z M 35.465 1.019 L 35.465 18.645 L 38.215 18.645 L 38.215 0.041 Z M 29.629 0.978 L 29.629 18.645 L 32.379 18.645 L 32.379 0 Z M 43.406 10.059 L 51.571 10.059 C 51.571 7.814 49.999 6.13 47.558 6.13 C 45.258 6.13 43.574 7.702 43.406 10.059 Z M 18.679 19.037 C 15.817 19.037 13.994 17.382 13.994 14.941 C 13.994 11.742 16.407 10.788 19.97 10.115 C 22.215 9.694 23.59 9.414 23.59 8.011 C 23.59 6.972 22.972 6.103 20.868 6.103 C 18.371 6.103 17.613 6.888 17.473 8.796 L 14.667 8.796 C 14.807 6.047 16.603 3.886 20.98 3.886 C 23.926 3.886 26.283 5.121 26.283 8.824 L 26.283 15.39 C 26.283 16.428 26.423 16.961 26.956 16.961 C 27.041 16.961 27.125 16.961 27.293 16.933 L 27.293 18.616 C 26.816 18.729 26.339 18.785 25.89 18.785 C 24.516 18.785 23.786 18.252 23.618 16.624 L 23.562 16.624 C 22.636 18.111 21.008 19.037 18.679 19.037 Z M 19.297 16.821 C 21.766 16.821 23.59 15.558 23.59 13.061 L 23.59 11.013 C 23.141 11.434 21.906 11.742 20.447 12.051 C 17.922 12.556 16.856 13.257 16.856 14.745 C 16.856 16.091 17.585 16.821 19.297 16.821 Z M 8.193 18.783 L 5.106 18.783 L 0 4.473 L 2.946 4.473 L 6.706 15.949 L 6.734 15.949 L 10.438 4.473 L 13.299 4.473 L 8.193 18.783 Z" fill="rgb(0, 0, 0)" height="23.666727355031288px" id="l2AdXd8LU" transform="translate(34.057 0.209)" width="68.88523563362668px"/><path d="M 23.175 2.278 L 16.644 8.81 L 25.777 8.81 L 25.777 12.032 L 19.531 12.032 L 16.475 8.978 L 14.197 6.7 L 20.897 0 Z M 2.601 18.296 L 12.89 8.007 L 14.13 9.248 L 15.168 10.286 L 23.244 18.362 L 20.966 20.64 L 14.5 14.174 L 14.5 23.175 L 11.277 23.175 L 11.277 14.176 L 4.88 20.574 Z M 9.298 8.973 L 6.239 12.032 L 0 12.032 L 0 8.81 L 9.135 8.81 L 2.67 2.345 L 4.948 0.066 L 11.577 6.694 L 9.302 8.969 Z" fill="rgb(0, 0, 0)" height="23.175430977346505px" id="slSBMY0eW" transform="translate(0.057 0.25)" width="25.77715030184949px"/></g></svg>)