The Founder’s Dilemma

For founders of B2B companies with 10–50 employees, scaling outreach without expanding the team is a pressing challenge. While tools like Unify and Artisan offer solutions, they often come with complexities that can hinder efficiency.

Valley emerges as a streamlined alternative, focusing on LinkedIn excellence, ease of use, and safeguarding your personal brand.

Scaling Outreach Without Scaling the Team

As a founder, your time is invaluable. Balancing product development, team management, and sales outreach can be overwhelming. Traditional prospecting methods are time-consuming and often ineffective. You need a solution that:

Automates outreach without compromising personalization.
Protects your personal brand on LinkedIn.
Delivers results without requiring extensive setup or a steep learning curve.

Valley vs. Unify vs. Artisan

Feature	Valley	Unify	Artisan
Primary Focus	LinkedIn-centric prospecting	Multi-channel outreach	AI-driven email campaigns
Ease of Use	High – intuitive setup	Moderate – complex pricing and setup	Moderate – requires configuration
Personal Brand Protection	High – AI replicates founder's tone	Moderate – less emphasis on personalization	Moderate – AI-generated content
Pricing Transparency	Transparent	Complex – credit-based system	Unclear
AI Personalization	Advanced – tone-matching AI	Basic – intent-based signals	Moderate – AI-generated emails
LinkedIn Integration	Deep – end-to-end automation	Limited	Basic – LinkedIn messaging
CRM Integration	Seamless	Available	Available
Best For	Founders seeking efficient LinkedIn outreach	Teams needing multi-channel campaigns	Teams focusing on email outreach

Valley: LinkedIn Excellence with Founder-Friendly Features

Valley is designed with founders in mind, offering:

AI-Powered Personalization: Crafts messages that mirror your unique tone, ensuring authentic engagement.
LinkedIn-Centric Approach: Automates the entire LinkedIn outreach process, from connection requests to follow-ups.
Ease of Use: Quick setup with minimal learning curve, allowing you to focus on other critical tasks.
Personal Brand Protection: Maintains your professional image by avoiding generic, bot-like messages.

Valley enables you to scale your outreach efforts effectively without the need to expand your team.

Unify: Comprehensive but Complex

Unify offers a broad set of features, including multi-channel outreach and intent-based signals. However, its complexity can be a barrier:

Complex Pricing: Credit-based system with additional costs for users and mailboxes .
Steep Learning Curve: Requires significant setup and configuration, which can be time-consuming.
Less Emphasis on Personalization: Focuses more on signals than crafting personalized messages.

For founders, the time and effort required to manage Unify may outweigh its benefits.

Artisan: AI-Driven Email Campaigns

Artisan's AI agent, Ava, specializes in automating email outreach:

AI-Generated Emails: Creates personalized email sequences based on prospect data.
Email Deliverability Tools: Includes features like email warm-up and sending limit management.
Limited LinkedIn Integration: Focuses primarily on email, with basic LinkedIn messaging capabilities.

While Artisan can be effective for email campaigns, its limited LinkedIn integration may not meet the needs of founders focusing on LinkedIn prospecting.

The Optimal Choice for Founders

For founders aiming to scale their outreach without scaling their team, Valley offers a tailored solution:

LinkedIn Excellence: Automates the LinkedIn prospecting process while maintaining personalization.
Founder-Friendly: Easy to set up and use, with features designed to protect your personal brand.
Efficient and Effective: Delivers results without the need for complex configurations or additional team members.

Valley y empowers you to connect with prospects authentically and efficiently, making it the ideal choice for founders seeking to grow their business through LinkedIn.

Book a demo with Valley