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Zayd Ali

Why Our Entire Team Functions as SDRs

Why Our Entire Team Functions as SDRs

Why Our Entire Team Functions as SDRs

Aug 28, 2024

Aug 28, 2024

As a sub-$20m ARR business, our main focus is generating pipeline, booking calls, closing deals, and growing revenue.

To do this, I knew we needed a strong outbound motion. But we only had 1 seller and myself.

That’s just 3 LinkedIn accounts to work with - and I knew we needed more.

Hiring more SDRs would cost around $5k/mo though, and I didn’t want to spend that.

So I equipped everyone on the team with a Valley account.

How This Works

It’s pretty simple. Every single employee at Valley - whether they’re in design, operations, engineering, customer service, product, or sales - has a Valley account set up for them.

Then every day (as long as it doesn’t detract from doing their core role), they spend around 30 minutes approving messages and reviewing responses.

The messages get sent via their LinkedIn accounts. They ultimately approve what gets sent out.

But on the back-end, our sellers are the ones managing the entire thing.

They’re the ones uploading campaign lists, setting the limits, and handling responses.

It’s like having 18 SDRs, but it’s managed by 2 people.

Using this process, we’re getting roughly 40-50% of our booked meetings from outbound. And our engineering team has become our second-most successful cohort of accounts (insane).


Give your sales team
an unfair advantage.

Give your sales team an unfair advantage.

We tripled our meetings in 93 days using Valley" - gocanvas

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The exact learnings, tactics, and playbooks that actually close deals and build scalable sales systems. All signal, zero noise.

Valley 2024

The Sales Company

of Tomorrow.

Delivered Today.

Newsletter

The exact learnings, tactics, and playbooks that actually close deals and build scalable sales systems. All signal, zero noise.

Valley 2024

The Sales Company

of Tomorrow.

Delivered Today.

Newsletter

The exact learnings, tactics, and playbooks that actually close deals and build scalable sales systems. All signal, zero noise.

Valley 2024

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