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You Know You Should Personalize Every Message—But Who Has the Time?

Your prospects can spot a mass message a mile away.
“Hi [First Name], I noticed you work at [Company]…”—delete.
Yet manually writing custom lines for every lead? That’s 6 hours a day just to get ghosted.

Personalization works, but sales teams are stuck:

• Generic = fast but ignored

• Manual = slow and unscalable

• Merge tags = robotic and obvious

And now, LinkedIn’s cracking down on automation—so anything templated or spammy isn’t just ineffective, it’s risky.

The Smart Way: AI + Signal-Based Personalization

The most effective reps in 2025 don’t personalize after they write—they personalize before they send.
They use tools like Valley to detect signals (website visits, LinkedIn engagement, job changes) and auto-generate AI-personalized messages based on ICP + live buyer intent.

Signal Examples:

• Viewed your pricing page

• Liked a LinkedIn post about your category

• Just joined a new company in your ICP

• Engaged with a competitor’s content

Valley turns each signal into a multi-touch, human-sounding sequence—written in seconds.