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Saniya Sood

How Valley Uses Your ICP and Value Prop to Write LinkedIn Messages That Convert

How Valley Uses Your ICP and Value Prop to Write LinkedIn Messages That Convert

Saniya Sood

How Valley Uses Your ICP and Value Prop to Write LinkedIn Messages That Convert

Jun 15, 2025

Jun 15, 2025

Here’s how Valley personalizes messaging across personas and signals:
How and What?
Why It Works
Make LinkedIn your Greatest
Revenue Channel ↓

Try Valley

Try Valley

Make LinkedIn your Greatest Revenue Channel ↓

Try Valley

Try Valley

Here’s how Valley personalizes messaging across personas and signals:
How and What?
Why It Works
Make LinkedIn your Greatest
Revenue Channel ↓

Try Valley

Try Valley

Here’s how Valley personalizes messaging across personas and signals:

Ever tried sending the same LinkedIn message to a Head of RevOps and a Founder?

It doesn’t land. Worse—your messaging sounds like everyone else’s: vague value, no context, wrong tone.

You know personalization wins, but doing it manually doesn’t scale.

Step

What Valley Does

Why It Matters

Input: Product + ICP + Value Prop

You define your product’s key pain relievers, ROI, audience, and offer.

Ensures every message speaks directly to what your prospect cares about.

Persona Contextualization

Valley segments based on role (e.g., Founder vs. RevOps), company size, and industry.

Adjusts tone (peer-to-peer vs. insight-driven), structure, and proof points.

Signal-Aware Sequencing

A job change gets a career-focused “congrats” hook. Post engagement triggers a topic-specific angle. Site visit prompts value-offer follow-up.

Makes every outreach feel naturally timed, not robotic.

AI Writing: Message Generator

Tailors connection requests, InMails, and follow-ups based on signal + persona + tone preferences.

Saves reps 15+ hours/week while keeping high response rates.

CTA Alignment

CTA varies: invite a chat, share a resource, ask a sharp question—depending on the buyer journey stage.

Drives more qualified conversations, not just replies.

Tone Matching

You set tone per product: technical, friendly, punchy, or consultative—AI mimics it across messages.

Maintains brand consistency while resonating with different audiences.

How and What?

Proof Point Example (Hypothetical):

  • Ben, a Series A SaaS founder, targets mid-market marketing leads for a new analytics platform.

  • His ICP: Head of Growth at 100–500 person companies in B2B SaaS.

  • His value prop: “Eliminate blind spots in funnel performance across multi-touch campaigns.”

  • His signal: Post engagement + website visit.

Valley-generated message:

“Hey Jenna—noticed you liked our funnel ops breakdown and visited our site yesterday 👀
Curious—are you currently mapping attribution across paid + partner channels?
We built a model that connects the dots between campaign spend and SQL conversion in real-time. Happy to show you how it looks in action if helpful.”

🔹 Personalized to signal
🔹 Framed in her terms
🔹 CTA is soft, relevant, non-salesy

Ben didn’t lift a finger—Valley wrote it, sequenced it, and tracked the reply.

Why It Works

Valley isn’t “another AI writer.” It’s a LinkedIn-native messaging engine that translates your product and ICP into actual connection-worthy outreach—at scale.

  • Intelligence Over Automation: Every message flows from a true signal + persona logic—not templates.

  • LinkedIn Mastery: Messaging adapts by signal type, role, and tone to feel human and relevant.

  • Results That Matter: 3–4× response rate increase, more meetings, higher-quality conversations.

Tired of writing outreach that blends in?

Connect your product, define your ICP, set your tone, and let Valley handle the rest.
We’ll write, personalize, and sequence your campaigns—so you can focus on closing, not composing.

Ready to launch a messaging strategy your prospects actually want to reply to? Let’s go.

Give your sales team
an unfair advantage.

Give your sales team an unfair advantage.

We tripled our meetings in 93 days using Valley" - gocanvas

The Sales Company

of Tomorrow.

Delivered Today.

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The exact learnings, tactics, and playbooks that actually close deals and build scalable sales systems. All signal, zero noise.

Valley 2024

The Sales Company

of Tomorrow.

Delivered Today.

Newsletter

The exact learnings, tactics, and playbooks that actually close deals and build scalable sales systems. All signal, zero noise.

Valley 2024

The Sales Company

of Tomorrow.

Delivered Today.

Newsletter

The exact learnings, tactics, and playbooks that actually close deals and build scalable sales systems. All signal, zero noise.

Valley 2024

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