GTM Is Bloated, But Pipeline’s Still Weak

Every GTM team hits this wall:

You’ve bought the tools
You’ve staffed SDRs
You’ve launched sequences
...and pipeline still underperforms.

Why?

Because outreach is still stuck in 2020—high volume, low fit, poor timing.
Meanwhile, LinkedIn’s rules are tighter, and buyers are ignoring anything that feels robotic or irrelevant.

In 2025, smart GTM teams have made a hard pivot:
They’ve ditched automation bloat in favor of high-fit, signal-driven, AI-personalized engagement that actually gets results.

Outreach Has Evolved,

But Most GTM Teams Haven’t

The Old Playbook (Still Too Common)

Hire SDRs to scrape lists
Run high-volume, low-context LinkedIn sequences
Hope 1% respond
Burn brand trust and risk account bans in the process

The New Playbook

Focus on signal-rich ICP matches (site visitors, post engagers, Sales Nav filters)
Use AI to generate tailored sequences linked to Product, tone, and buying stage
Launch compliant, safe, timezone-calibrated campaigns
Operate with lean GTM structures: 1 RevOps > 3 SDRs

And it works:

3–5x higher response rates
60%+ connection acceptance on LinkedIn with platforms like Valley
Reduced SDR headcount + higher pipeline velocity

Why Valley Fits the GTM Shift

Valley is built specifically for modern GTM teams tired of volume-for-volume’s-sake.

Here’s what sets it apart:

Precision Prospecting via Signals

Add prospects via website visitor identity, LinkedIn post engagement, or Sales Nav filters
No scraping, no CSVs—just intent

AI-Personalized Sequences

Each “Product” ties to ICP, offer, proof points, booking link
Valley crafts AI-powered connection + InMail + follow-up messages tailored to that ICP
Human-in-the-loop reviews ensure quality before send

Campaigns GTM Teams Run With Valley

Founder-led Prospecting: Solo founder connects with funding-ready execs using web signal filters
RevOps-Run Sequences: Mid-stage GTM teams launch 3 Products across industries in parallel
Event Campaigns: Post-webinar attendee traffic triggers new sequence for demos
Post Engagement Reactivation: Valley finds and retargets users engaging with old LinkedIn posts