Saniya Sood
Are you struggling to get noticed on LinkedIn? With over 1 billion users in 200+ countries, it’s easy to get lost in the whirlwind of posts and reposts on LinkedIn. But here’s the truth: It’s not about posting more; it’s about posting strategically.
More posts don’t necessarily mean more engagement. What truly matters is how you post, when you post, and what you post. The key to success lies in crafting compelling posts that align with the platform’s algorithm, target the right audience, and foster meaningful conversations.
In this blog, we’ll walk you through everything you need to know, from creating a post to understanding LinkedIn’s algorithm, maximizing your engagement, and finding the right content mix. Whether you're just starting or looking to level up your LinkedIn game, we’ve got you covered.
Why Learning How to Post on LinkedIn Matters?
Knowing how to post on LinkedIn is essential, especially if you want to build your professional brand, expand your network, and establish yourself as a thought leader. Thought leadership on LinkedIn allows you to share valuable content (insights, trends, and actionable tips) that resonate with your network. This helps you build trust, influence decisions, and, ultimately, grow your business.
According to a study conducted between October 2023 and January 2024, LinkedIn accounts with between 50,000 and 55,000 followers posted an average of 1.24 posts per day, while smaller accounts with up to 500 followers published an average of just 0.21 posts per day.
This statistic highlights the sheer volume of content on LinkedIn and reinforces why knowing how to post (and doing it consistently) is so important. In a crowded space, regular, value-driven, and relevant posts are what differentiate leaders from the crowd.
Now that you understand why posting on LinkedIn is essential, let’s examine how the platform’s algorithm highlights the content that truly stands out.
How Does the LinkedIn Algorithm Rank and Surface Content?
LinkedIn’s feed doesn’t run on randomness; it’s built to keep people engaged. That means your post needs to do two things well: catch attention and connect with the right people.
The algorithm looks at engagement signals to decide if a post is worth showing to more users. That includes things like how long someone pauses on it, whether they click “see more,” leave a comment, or share it with their network. The more of those actions your post drives, the wider it spreads.
But engagement alone isn’t enough. LinkedIn also looks at who the post is coming from and whether it matters to the person scrolling. If you're in someone’s first-degree network, use hashtags they follow, or post about topics they care about, you’re more likely to land in their feed.
The bottom line is that LinkedIn boosts posts that keep people active on the platform and feel relevant to them. If your content checks both boxes, it gets surfaced. If not, it stays buried.
Considering the algorithm, let's explore why posting on LinkedIn matters and the benefits it can bring to your professional brand.
Why Posting on LinkedIn Matters: Key Benefits
Posting on LinkedIn isn’t just about getting likes; it’s about utilizing the platform to build your brand, grow your network, and attract new opportunities. Whether you're a busy sales professional looking to boost your personal brand or a small business aiming to enhance your company’s presence, consistent posting on LinkedIn can have a huge impact. Here’s why:
Build a Personal Brand: Regular posts let you showcase your expertise and opinions, positioning you as a trusted voice in your industry. The more valuable content you share, the more you stand out as a thought leader.
Increase Career Opportunities: Professionals who share content weekly are far more likely to be approached for job offers, partnerships, or collaborations, as 87% of recruiters and hiring managers use LinkedIn to find job candidates.
Enhance Company Visibility: For businesses, posting content that highlights their culture, values, and leadership strengthens their brand. When your team shares this content, it increases their reach and positions their company as an employer of choice.
Boost Lead Generation: LinkedIn is a powerful platform for driving traffic and generating leads. It’s proven to be 277% more effective than other social networks like Facebook and Twitter for lead generation.
Engage With a Professional Audience: LinkedIn’s user base is full of professionals actively seeking solutions. By posting relevant content, you can engage with people who are interested in your expertise and are likely to convert into leads or clients.
Ready to make LinkedIn work for you? With Valley, streamline your outreach and personalize your messaging at scale, ensuring your posts get noticed and converted. Start engaging smarter with Valley today.
Now that we’ve covered why LinkedIn is essential, let’s look at the different types of posts that can make you stand out.
Also read: 15 High-Impact B2B Lead Generation Strategies for 2025
Types of LinkedIn Posts You Can Create to Stand Out
LinkedIn offers a variety of ways to share your content, each with its own purpose and benefits. Here’s a breakdown of the most effective LinkedIn post types and how they can work for you:
Text-Only Posts
Text-only posts are a great option when you want to share quick thoughts, career tips, or advice. They're simple, easy to read, and they engage your network with just your words. While LinkedIn only shows the first few lines in the feed, people will click “See more” if your content resonates with them, allowing you to engage deeply. Keep them clear, concise, and valuable to maximize interaction.
Image Posts
Image posts are powerful for visual storytelling. High-quality images can make your content stand out, whether you share event photos, statistics, or inspirational quotes.
People are naturally drawn to visuals, so make sure your images support the message you want to convey and add real value. Multiple images can also be used to create carousels or tell a story step-by-step.
Video Posts
Videos grab attention faster than any other post type, making them one of the most engaging forms of content. Share a behind-the-scenes look at your company, offer career advice, or demonstrate your product or service.
Keep it under 60 seconds to gain the audience’s attention and maximize engagement. Personal videos can help you connect with your network on a deeper level.
Document Posts
Documents are perfect for sharing detailed content that doesn’t fit well in other formats. Whether it’s a PDF, PowerPoint, or Word document, this post type lets you share whitepapers, case studies, presentations, or research reports. To spark engagement, just ensure the content is valuable and directly relevant to your audience’s interests.
Polls
Polls are an excellent way to directly engage your audience and gather feedback on topics that matter to your network. By asking a question, you encourage interaction and can gain valuable insights. Polls work exceptionally well when you want to spark a conversation or make decisions about future content, events, or initiatives.
Article Posts
Article posts allow for long-form content, enabling you to dive deep into topics and share detailed knowledge. They’re perfect for thought leadership and giving your network valuable, in-depth content. Articles also allow for search engine visibility, which means they can appear in search results outside LinkedIn. However, remember to promote them via regular posts to ensure they get seen.
Reposts
Reposting is sharing someone else's content that resonates with you, sometimes with added commentary. It’s an easy way to share valuable information, show support for others, or spark a conversation. Reposts can help extend your reach and engage with your network on a broader scale.
With a variety of post types in mind, let's break down the step-by-step process for creating impactful LinkedIn posts.
Also read: LinkedIn Intent Signals That Will Transform Your B2B Outbound Strategy
How to Post on LinkedIn: A Simple Step-by-Step Guide
Posting on LinkedIn is easy once you understand the process. Follow these steps to share content that captures attention, engages your network, and boosts your visibility. Let’s break it down:
1. Choose Your Post Type
Before you start, decide the type of content you want to share. LinkedIn offers several post formats: text posts, images, videos, documents, and polls. The format should match your goal, whether it’s a quick update, a visual story, or a thought-provoking question. Pick the one that best supports your message.
Actionable Tip:
To create a post, go to the LinkedIn feed, click "Start a post," and choose your content type from the options below.
2. Add Your Content
Now it’s time to write your post or upload your media. If you’re sharing a text-only post, be clear, direct, and offer value. For images or videos, make sure they are relevant, high-quality, and support your point. Always remember that content should be easy to engage with.
Actionable Tip:
Upload videos or images directly through the post options. For text, type in your message or share a link to an article or blog.
3. Write a Clear, Engaging Caption
Your caption is the heart of the post. It should immediately grab attention with a strong hook. Make sure your message is concise, easy to digest, and speaks directly to your audience’s interests or needs. A catchy intro will make them stop scrolling.
Actionable Tip:
Keep your caption short and punchy. Ask a question, share a stat, or pose a challenge to engage your audience from the start.
4. Add Hashtags
Hashtags increase the visibility of your post by helping others discover it through related topics. Use relevant and specific hashtags that align with your content, but don’t overdo it. Focus on 3–5 hashtags to avoid clutter.
Actionable Tip:
Type a # symbol followed by a keyword (e.g., #MarketingTips) to add hashtags to your post. Use the search bar to find popular hashtags in your industry.
5. Include a Strong Call to Action (CTA)
Every post should guide your audience toward the next step. Whether it's commenting, visiting your website, or downloading a resource, include a CTA that encourages interaction. A clear call to action drives engagement and helps you achieve your post’s purpose.
Actionable Tip:
End your post with a direct ask, like “Join the conversation below!” or “Visit our site for more details.”
6. Publish and Engage
Once your post looks good, hit the "Post" button. But your work doesn’t stop there; engage with those who comment, ask follow-up questions, and continue the conversation. LinkedIn’s algorithm rewards profiles that stay active and engaged.
Actionable Tip:
Respond to comments and interact with posts from others to boost your post's reach.
7. Analyze Performance
After posting, track its performance. LinkedIn offers insights like views, comments, and engagement. Use this data to adjust your future content strategy. Experiment with different post types, formats, and times to see what works best.
Actionable Tip:
Check post analytics regularly and fine-tune your strategy based on what gets the most engagement.
Now that you know how to post, it’s time to turn your LinkedIn strategy into results. Valley automates your LinkedIn outreach while keeping it highly personalized.
Having learned how to post, it's time to explore what content you should share for maximum impact.
What to Post on LinkedIn: A Quick Guide to High-Impact Content
LinkedIn thrives on value-driven content that engages your network and positions you as a trusted authority. Whether you’re sharing insights, personal experiences, or company milestones, each post type has its own purpose and benefit. Here’s a breakdown of the key types of posts you should consider.
Industry Insights and Analysis
Sharing up-to-date data, trends, and insights from your industry keeps you relevant and establishes you as a knowledgeable resource. Offering your take on current events or emerging trends encourages conversation and thought leadership.
Actionable Tips:
Share actionable data, statistics, or predictions.
Ask your audience’s opinion on the trend to spark discussion.
Personal Achievements
People connect with real experiences. Sharing personal career stories, lessons learned, or milestones creates authenticity and helps build deeper relationships.
Actionable Tips:
Highlight key moments in your career or setbacks that led to growth.
Keep it genuine and share the emotions or lessons behind the experience.
Company Updates and Behind-the-Scenes Content
Show your network what’s happening within your company. Sharing product launches, team updates, or behind-the-scenes glimpses humanizes your brand and strengthens transparency.
Actionable Tips:
Showcase the process behind creating a product or feature.
Give a sneak peek into the company culture, especially team-building activities.
Hiring Posts and Professional Tips
LinkedIn is a professional networking platform ideal for sharing job openings or offering career advice. Engage your network by providing valuable insights that help others grow professionally.
Actionable Tips:
Frame job posts with highlights about the team culture and role growth.
Share actionable tips, such as interview techniques or resume building, that benefit your network.
Case Studies and Testimonials
Showcase the success your clients have had with your product or service. Real-world examples build trust and give potential clients a reason to engage with you.
Actionable Tips:
Share measurable results or testimonials with clear, real-life examples.
Make the story relatable by focusing on challenges and how they were overcome.
Newsletters
Use newsletters to provide in-depth content to your followers. This type of post is ideal for sharing curated insights, industry news, or company updates directly with subscribers.
Actionable Tips:
Offer a clear call to action, such as subscribing for future updates.
Focus on delivering consistent, high-quality content to maintain engagement.
Event Posts
Promote upcoming events like webinars, conferences, or meetups. Event posts are perfect for fostering engagement and driving attendance while showcasing thought leadership.
Actionable Tips:
Share event details with a compelling reason to attend.
Include a link to register and keep the post short but informative.
Special Occasion Posts
Celebrate work anniversaries, personal milestones, or team achievements. These posts highlight personal and company growth and foster a sense of community within your network.
Actionable Tips:
Use celebratory language and express gratitude.
Tag team members or colleagues to make it more personal and engaging.
Share a Moral of the Story
People love stories with a takeaway. Share a business-related story with a lesson or moral from which your network can learn. This type of post encourages reflection and engagement.
Actionable Tips:
Use real-life examples to make the moral relatable.
End with a thought-provoking question to encourage comments.
Create Engaging Polls
Polls are interactive and provide an excellent way to gather opinions, ideas, or feedback from your network. They create instant engagement and help you learn more about your audience.
Actionable Tips:
Keep the poll question relevant and simple.
Encourage responses by asking questions related to trending topics or common industry debates.
Gratitude Posts
Acknowledge your achievements or team efforts, or give kudos to others. Showing gratitude builds a positive brand image and strengthens relationships with your network.
Actionable Tips:
Publicly thank people who’ve contributed to your success or supported your journey.
Share milestones with the context of how teamwork or partnerships made it possible.
Now that you know what to post, let's focus on boosting your post engagement with effective strategies.
How to Boost LinkedIn Post Engagement: Effective Strategies
Maximizing engagement on LinkedIn requires more than just creating good content. It’s about strategically managing how, when, and where you post, ensuring that your message gets the attention it deserves. Here’s how to increase engagement effectively.
1. Optimize Your LinkedIn Profile
Before posting, make sure your LinkedIn profile is fully optimized. A well-crafted profile introduces your content and establishes credibility. Your photo, headline, and summary must represent who you are professionally.
A complete and inviting profile encourages people to connect with you, increasing your posts' reach.
2. Expand Your Network for Broader Reach
The more people you connect with on LinkedIn, the wider your content’s reach will be. Actively growing your network helps get your posts in front of the right audience. Beyond sending connection requests, engaging with others' posts, and using tools to automate and scale your outreach, you can expand your presence and visibility on the platform.
Connecting with relevant professionals ensures that your posts reach individuals who are likely to engage and share your content.
3. Keep Your Posts Concise
While long-form content has its place, shorter posts tend to perform better in LinkedIn’s fast-paced environment. Short posts are easier to digest, which increases the likelihood of engagement.
If you have more detailed information to share, consider breaking your content into multiple posts or writing a LinkedIn article. Being concise ensures that your message is not lost, and people are more likely to interact with a quick and clear post.
4. Use Hashtags to Improve Discoverability
Hashtags play a significant role in making your posts visible to a broader audience. Adding relevant hashtags increases the chances of your content appearing in searches and reaching people outside your immediate network.
However, using hashtags strategically is crucial; too many can clutter your post, while a few carefully chosen ones can help boost engagement and visibility.
5. Be Genuine and Authentic
Authenticity is key to building connections on LinkedIn. When you share personal stories, professional experiences, or lessons learned, your content becomes relatable and human. People engage with what feels real, so avoid overly polished or formal language. Be yourself, share what matters to you, and your audience will naturally engage with your content.
6. Ensure Easy Readability and Structure
Well-structured posts are more engaging and easier to consume. Break your content into smaller paragraphs, use bullet points where appropriate, and add emojis to highlight key points. This approach improves readability and makes your post more visually appealing, encouraging people to engage and spend more time with your content.
7. Take Advantage of the "See More" Feature
The first few lines of your post are crucial to gaining attention. Craft those initial lines to hook your audience and encourage them to click "See More." Posts that prompt this action signal to LinkedIn’s algorithm that the content is worth sharing, which boosts its reach and visibility. A strong beginning increases the likelihood that more people will read and interact with the entire post.
8. Focus on High-Quality Content
Content quality is non-negotiable when aiming for high engagement. Ensure that your posts are error-free, use clear and compelling visuals, and deliver real value to your audience. High-quality posts, whether they are insights, advice, or personal experiences, naturally drive more interactions and enhance your reputation as a reliable voice on LinkedIn.
9. Post at the Right Times
Timing can make a significant difference in engagement levels. Research shows that the best times to post are 9 AM to 12 PM, 12 PM to 3 PM, or 3 PM to 6 PM. Experiment with different times to see when your specific audience is most active, and tailor your posting schedule to match those high-traffic windows to maximize engagement.
10. Actively Engage with Your Audience
Engagement is a two-way street. Once you post, make sure to engage with the comments and messages you receive. Responding promptly to comments or initiating conversations increases your posts' likelihood of gaining traction. Additionally, interacting with posts from others strengthens your network and boosts the visibility of your own content.
Want to take your LinkedIn engagement even further? Valley’s AI-powered insights and automation help you connect with high-intent prospects more efficiently. Transform your LinkedIn outreach with Valley today.
With engagement strategies in place, let's wrap up with the best tips to make your LinkedIn posts truly shine.
Best Tips for Writing LinkedIn Posts
Creating posts that grab attention on LinkedIn is key to building a strong professional presence. You want to engage your network, share your insights, and encourage conversations. Here are a few tips to ensure your posts stand out and spark engagement.
Start with a Bold Hook: Grab attention from the very first line. A strong opening, whether it’s a provocative question or a bold statement, stops people from scrolling. For example, “Do you think the #1 sustainability campaign is just greenwashing?” immediately hooks the reader in. Start with something intriguing to get them to stop and read more.
Hold Back the Best Part: Make your readers want more. LinkedIn tracks engagement, and if people click “See More” to read your post, it signals to the algorithm that your post is valuable. Keep the first few lines enticing, but save a key detail or twist to keep readers going.
Stay Authentic and Value-Driven: People resonate with authenticity. Share your real experiences, challenges, and wins. Avoid sounding too formal or polished; let your true voice shine through. And always make sure your posts provide value, whether it’s insights, tips, or something that sparks a conversation.
Encourage Conversations: Engage your audience by asking open-ended questions, prompting feedback, or using LinkedIn’s poll feature. Encourage them to share their thoughts or experiences. The more your audience interacts, the more visible your post becomes.
Tag Relevant Connections: Boost engagement by tagging people relevant to your post. This increases the chances of your post reaching a broader audience through their network while keeping the conversation connected to the right people.
Conclusion
Mastering LinkedIn posting is essential for anyone looking to build a strong professional presence. By understanding when, what, and how to post, you can create content that stands out, drives engagement, and helps you grow your network. The key is to stay authentic, consistent, and valuable to your audience.
At Valley, we help sales teams turn LinkedIn into a powerful, personalized outbound channel. With AI-driven tools for targeted prospecting, high-quality personalization, and streamlined outreach management, Valley takes your LinkedIn game to the next level. Ready to boost your LinkedIn outreach?
Book a demo with Valley today and start turning your LinkedIn outreach into real results!
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