Saniya Sood
Let's dive deep into exactly how successful companies are automating their prospecting in 2025, with detailed breakdowns of what works and what doesn't.
Building Your Automation Infrastructure
Setting Up Your Tech Stack
The right combination of tools makes all the difference:
Essential Tools:
Intent Data Platform
DO: Integrate multiple data sources
DON'T: Rely on single-channel intent signals
CRM System
DO: Set up automated data enrichment
DON'T: Allow manual data entry to slow you down
Sales Engagement Platform
DO: Create multi-channel sequences
DON'T: Blast the same message across channels
The Intelligence Layer: Smart Prospecting
Intent Signal Monitoring
Best Practices:
Track multiple signal types:
Website visits
Content downloads
Competitor research
Technology adoption signals
Hiring patterns
Create signal scoring system:
Assign weights to different actions
Set threshold triggers for outreach
Monitor signal patterns over time
Personalization at Scale
The Right Way:
DO personalize based on:
Recent company news
Leadership changes
Growth indicators
Industry challenges
The Wrong Way:
DON'T just use:
Basic {first_name} tokens
Generic industry mentions
Obvious template language
The Execution Framework
Multi-Channel Orchestration
The Perfect Sequence:
Day 1: LinkedIn profile view + strategic content engagement
Day 2: Personalized connection request referencing shared interest
Day 4: Value-add comment on their content
Day 7: Direct message sharing relevant insight
Day 10: Email with specific case study
Day 14: Follow up with industry-specific value proposition
Content Strategy
Content Types That Convert:
Case Studies
DO: Focus on specific metrics and outcomes
DON'T: Use generic success stories
Industry Insights
DO: Share unique perspectives
DON'T: Repeat common knowledge
Personalized Videos
DO: Reference specific company challenges
DON'T: Send generic video messages
