What is Purchase Intent?
In today’s competitive market, not all leads are worth the same effort. If you’ve ever spent hours chasing prospects who never reply or seem only mildly interested, you’re not alone.
We understand how frustrating and time-consuming it can be to pour effort into leads that go nowhere, especially when your targets are high and your time is limited. The good news is that there’s a smarter way to work.
That’s where purchase intent comes in. It helps you spot the leads who aren’t just browsing; they’re actively researching, comparing solutions, and getting ready to buy.
By understanding and using purchase intent data, sales and marketing teams can focus their time on the prospects most likely to convert. This brings more efficient outreach, better conversations, and stronger sales performance.
In this guide, we’ll break down what purchase intent really means, why it matters, and how you can use it to connect with the right people at the right time.
TL; DR
Purchase intent indicates how close a lead is to buying, based on signals like pricing page visits or demo requests.
It helps sales teams prioritize high-intent leads, simplify outreach, and close deals faster.
Key signals include behavioral activity, company changes, and market trends, tracked through CRMs and intent data tools.
Mapping intent to funnel stages enables personalized messaging that moves leads from interest to action more effectively.
What is Purchase Intent?
Purchase intent is all about knowing how close a potential customer is to making a buying decision. In the B2B space, it helps you identify which leads are more likely to convert based on their interactions with your brand.
Let’s say someone visits your pricing page a few times or requests a demo; that’s a pretty strong sign they’re seriously considering your product. Or maybe they’re liking and commenting on your LinkedIn posts about specific features. That kind of engagement usually means they’re actively researching and comparing options.
When sales teams can spot these signals early, they don’t have to waste time on cold outreach. Instead, they can focus on prospects who are already showing real interest, making their outreach more targeted and effective.
Knowing what purchase intent is gives you a solid starting point, but understanding why it matters can completely change how you approach leads and sales conversations.
Importance of Purchase Intent
Purchase intent matters because it helps you focus on the leads that actually show promise. Instead of reaching out to everyone and hoping something sticks, you can zero in on prospects who are already showing real interest.
That way, your team spends less time chasing cold leads and more time engaging the ones who are closer to making a decision, boosting both efficiency and results.
Purchase intent is so important because it:
Increases Sales Efficiency
Focusing on high-intent prospects means your team spends less time on cold outreach and more time with leads who are already showing interest. For instance, if someone checks out your pricing page or requests a demo, that’s a strong buying signal.
By spotting these actions early, you can skip the generic sales pitch and tailor your messaging to what they actually care about. This makes your conversations more relevant and often leads to faster conversions.
Shortens the Sales Cycle
When you connect with a prospect at the right time, like when they’re actively exploring solutions, you naturally move the deal forward faster. Say you notice a lead just started a new role that aligns with what you offer.
That’s a great opportunity to reach out with a timely message that speaks to their new responsibilities. Engaging at the right moment keeps the process moving and shortens the time it takes to close.
Improves Lead Scoring and Prioritization
Identifying intent signals early helps you prioritize the right leads. Identifying intent signals early allows you to prioritize leads with genuine interest. Platforms like Sales Navigator can surface key actions, such as site visits, content engagement, or role changes, and use that data to score and rank prospects more effectively.
That means your team can focus on the most qualified prospects instead of wasting time on those who aren’t ready, helping you close more deals and improve ROI.
Better Use of Resources
When you base outreach on purchase intent, you’re using your team’s time and energy wisely. Instead of reaching out to every new lead, you can focus your efforts on the ones who are actively engaging.
For growing companies with smaller sales teams, this makes a big difference. You’re not spreading yourself thin; you’re making every interaction count.
Aligns Sales and Marketing Efforts
When sales and marketing teams share insights about buyer intent, everything just clicks. Marketing can inform sales about a lead's current stage in their journey, allowing sales to engage with relevant, personalized outreach.
This kind of coordination helps create a smoother handoff, stronger messaging, and a better chance of turning leads into customers.
Acting on intent in real time is where most teams get stuck. Even if the signals are clear, like someone requesting a demo or returning to your pricing page, following up fast and with the right message is tough to scale. Valley helps make that part smoother, using those same signals to trigger timely, relevant outreach without your team needing to chase every lead manually.
You Might Also Like: LinkedIn Intent Signals That Will Transform Your B2B Outbound Strategy.
Key Factors Affecting Purchase Intent
A prospect’s decision to move forward with a purchase doesn’t happen overnight. Several key factors influence it. Understanding these can help sales and marketing teams spot high-quality leads more accurately and engage them at the right time.
Here are some of the biggest factors that shape purchase intent:
Behavioral Signals
A prospect’s behavior is often the clearest indicator of their intent to buy. When someone actively engages with your brand, whether through your website, content, or product, it’s typically a sign that they’re considering a purchase. Some common behavioral signals include:
Website Visits: If a lead repeatedly visits your product or pricing pages and spends time there, they’re likely evaluating your solution seriously.
Content Engagement: Downloads of case studies, views of webinars, or interactions with your social media posts (especially on LinkedIn) indicate that they’re doing their homework and gathering valuable insights.
Demo or Trial Requests: Requesting a product demo or signing up for a free trial typically indicates that they’re ready to explore your offering in more depth and determine how it aligns with their needs.
Job Changes and Career Movements: Leadership or role changes can trigger fresh priorities and new buying opportunities. When someone steps into a new role, especially one with decision-making responsibilities, they’re often reevaluating tools and strategies.
Valley can surface these high-intent actions in real time, so instead of combing through analytics or CRM logs, your team knows exactly when a lead is ready for a timely, personalized follow-up.
Company Growth or Organizational Changes
When a company is growing or shifting, its needs often change too. These moments naturally create an opening for your product or service, which includes:
Hiring Activity: If a business starts hiring roles related to your solution, say, a Director of Marketing or Revenue Operations Manager, it’s often a sign they’re preparing to scale.
Funding or Mergers: Newly funded or recently acquired companies are usually under pressure to grow quickly. They’re likely looking for tools to help manage complexity and scale efficiently.
Competitor Activity
If a prospect is showing interest in a competitor, such as visiting their site, engaging with their content, or asking questions in online communities, it’s a sign that they’re actively evaluating solutions.
This gives your team a window to step in with tailored outreach that highlights what makes your offering a better fit. It’s also a good time to engage if a competitor is dealing with issues such as product outages or negative press, which can prompt prospects to explore alternatives.
External Market Factors
Sometimes, factors outside the company’s control can drive purchase intent. Changes in regulations, market conditions, or industry standards can all prompt businesses to seek new tools.
For instance, if new data privacy laws roll out, companies in tech or consulting might need to update their systems quickly. That’s your chance to step in with a solution that helps them stay compliant.
Messaging and Personalization
How you communicate with a prospect matters just as much as when. Personalized messaging, rooted in data such as job role, behavior, or industry-specific pain points, goes a long way in moving prospects down the sales funnel.
Generic outreach rarely makes an impact. However, when your message addresses a buyer’s specific challenges or goals directly, it shows that you understand them. That relevance builds trust and increases the chances they’ll engage and eventually convert.
While these factors give you insight into what drives intent, it’s also helpful to know when that intent shows up.
Types of Purchase Intent Based on Funnel Stages
Recognizing purchase intent at different stages of the sales funnel helps sales and marketing teams engage prospects with the right message at the right time. As buyers move from awareness to decision-making, their needs, behaviors, and expectations shift.
Let’s break down what purchase intent looks like at each stage and how you can tailor your outreach accordingly.
Top of Funnel (TOFU): Awareness Stage
At this stage, prospects are just starting their journey. They’ve realized there’s a challenge or opportunity, and they’re exploring ways to address it, but they’re not ready to buy yet.
Key characteristics include:
Exploring broadly: They’re looking for general information and learning about trends, problems, or possible solutions.
No defined solution: They know there’s a need for improvement, but aren’t set on how to solve it yet.
There are purchase intent signals at TOFU that you can find, such as:
Visiting educational blog posts, whitepapers, or webinars
Downloading eBooks or beginner-level guides
Engaging with your brand’s social media or industry-related posts
You should focus on educating and building trust. Share helpful content that positions your brand as a resource, not a sales pitch. Use thought leadership, case studies, and guides to gently move them closer to the consideration phase.
Middle of Funnel (MOFU): Consideration Stage
Now, prospects have a clearer idea of what they need and are actively comparing solutions. They’re researching your product and others to figure out which is the best fit.
Key characteristics include:
Actively evaluating: They’re digging into product details, reading reviews, and maybe even attending webinars.
Solution-aware: They understand their problem and are comparing ways to solve it.
Purchase intent signals at MOFU include:
Downloading product sheets, pricing guides, or solution-focused whitepapers
Attending demos or webinars tailored to your offering
Asking in-depth questions about features, integrations, or use cases
Valley can help spot these mid-funnel behaviors and trigger outreach tailored to where the buyer is in their journey, without relying on manual lead scoring or delays.
In the MOFU stage, you should provide solution-focused, targeted content. Share success stories, product comparisons, and use cases. This is also a good time to bring in your sales team for personalized follow-up, to build relationships, and answer detailed questions.
Bottom of Funnel (BOFU): Decision Stage
Here, the prospect is almost ready to make a purchase. They’ve done the research, narrowed their options, and are finalizing their choice.
Key characteristics include:
Buying mindset: They’ve committed to finding a solution; now it’s about picking the right provider.
Final checks: They review pricing, contracts, and request references or proof of ROI.
Purchase intent signals at BOFU include:
Requesting quotes or proposals
Asking to speak with existing customers
Entering final negotiations or setting up a trial
You should offer clear, personalized value. Address any final questions or objections, share testimonials, and be ready with flexible pricing or incentives. Make the buying process easy and smooth, with a strong CTA to close the deal.
Here's a quick guide to engaging effectively at each stage:
Funnel Stage | Intent Level | Key Actions | Outreach Strategy |
TOFU | Low | Awareness of the problem | Educate and provide general resources |
MOFU | Medium | Actively comparing solutions | Provide product demos, case studies, and detailed content |
BOFU | High | Ready to make a decision | Offer personalized proposals and address objections |
Understanding the different types of intent across the funnel is a great start, but to act on it, you need to know how to spot and measure it in real time. That’s where tracking the right signals comes in.
Also Read: How to Maximize Content's Role in Intent-Based Prospecting?
How to Measure Purchase Intent?
Measuring purchase intent helps sales and marketing teams focus on the leads that are most likely to convert. It not only boosts conversion rates but also ensures resources are being used where they matter most.
By tracking key signals, you can spot when a prospect is seriously considering a purchase and reach out at just the right time. Here’s how to measure purchase intent effectively:
Website Behavior and Engagement
One of the most direct ways to measure purchase intent is by tracking how prospects interact with your website. Certain behaviors, such as visiting specific pages, engaging with content, or spending more time on certain sections, indicate a higher level of interest in your solution.
The key metrics to track include:
Page Views: Frequent visits to product or pricing pages suggest active consideration.
Time Spent on Key Pages: Longer engagement on your key landing pages indicates deeper interest.
Content Downloads: When prospects download resources like case studies, whitepapers, or product brochures, they’re signaling their intent to learn more.
Lead Magnets: Engagement with your lead magnets, such as webinars or demo requests, indicates that prospects are moving closer to a buying decision.
For this, you can use Google Analytics to monitor page behavior and Hotjar to track user behavior through heatmaps and session recordings. Also, HubSpot can be used to set up lead tracking based on content interactions.
Once you gain the insights, you can use them to create a lead scoring system where actions like visiting the pricing page or downloading a demo video contribute to a higher intent score. This signals that it’s time to engage with a personalized sales approach.
Engagement with Emails and Social Media
Prospects who engage with your emails or social media posts are indicating interest, especially when their actions go beyond a simple open or like. The depth of their engagement can measure purchase intent.
The key signals to watch for include:
Email Open Rates: High open rates indicate interest, but you should go deeper to measure engagement.
Click-Through Rates (CTR): A click on a call-to-action (CTA) in your email or social media post, such as downloading a resource or visiting a landing page, is a clear indication of intent.
Comments, Shares, or Likes: Social media interactions, particularly comments or shares on posts related to your product, indicate active interest and engagement with your brand.
Social Media Metrics: Track interactions on LinkedIn (comments, likes, or shares) for signals that a prospect is exploring your solution.
If a lead engages with an email or social post by clicking a link to your product page, it’s a strong signal of purchase intent. Follow up with personalized messaging to continue the conversation and address any potential objections.
CRM and Lead Scoring
CRM systems offer advanced features to track and score leads based on their interactions across multiple channels. By integrating website behaviors, email engagement, and social media activity, your CRM can provide a unified view of a lead’s journey and their purchasing intent.
The key metrics to use in CRM include:
Lead Scoring: Assign scores to leads based on their engagement (e.g., higher scores for demo requests, product page visits, and email click-throughs).
Deal Stage: Track where a prospect is in the sales funnel and use it to predict purchase intent.
Engagement History: Analyze the prospect’s previous interactions, such as attending a webinar or requesting a quote, to assess how far along they are in their decision-making process.
Use your CRM to combine behavior signals and engagement scores to segment leads. For instance, a lead with a high score from multiple product page visits, demo requests, and webinar attendance should be considered a high-priority prospect for outreach.
Social Proof and Third-Party Reviews
External factors, such as customer reviews, case studies, and testimonials, can also offer valuable insights into purchase intent. Prospects may exhibit intent by seeking third-party validation of your product or by comparing your solution to those of your competitors.
The key signals to measure include:
Customer Reviews and Testimonials: Prospects who take the time to read customer reviews or explore testimonials are actively considering your product.
Case Studies: Leads who download or view case studies that align with their industry or pain points are likely in the decision-making stage.
Competitor Comparisons: When prospects compare your product to competitors on platforms like G2 or Capterra, they signal a higher intent to make a purchase.
Encourage satisfied customers to leave reviews or share success stories, then actively monitor these interactions. Prospects showing interest in case studies or reviews should be nurtured with targeted outreach and personalized content that shows how your product addresses their unique challenges.
Intent Data Tools
Intent data helps you identify which prospects are actively exploring services like yours, often before they ever reach out. By tracking behaviors such as content engagement, website visits, or shifts in job roles and tech stacks, you can spot early buying signals.
These insights allow your team to focus on accounts already showing interest, improving both timing and relevance. Instead of guessing who’s ready, you move in when the signals say it’s time, giving you a head start in competitive markets.
Use intent data platforms to automate the identification of high-intent leads and prioritize outreach. For example, when a company’s decision-makers start engaging with content related to your solution, you can trigger automated campaigns to nurture that lead before they engage with competitors.
Monitoring email clicks, site visits, and social engagement across tools can be a heavy lift, especially when speed matters. Valley quietly connects the dots behind the scenes, helping your team respond when intent is at its peak, whether that’s after a pricing page view or a product sheet download.
While behavior and engagement data offer valuable clues, sometimes the best way to understand intent is to ask directly. That’s where surveys come in.
What are Purchase Intent Survey Questions?
When it comes to measuring purchase intent, how you ask is just as important as what you ask. Using the right types of survey questions can help you better understand where a prospect stands in their buying journey and how ready they are to make a decision.
Let’s explore four effective question types and how they help unfold meaningful insights.
Rating Scale Questions
These questions ask respondents to rate their answer on a defined scale, usually from 1 to 5 or 1 to 10. They’re great for quickly measuring how strongly a prospect feels about something. For example, “On a scale of 1 to 5, how likely are you to purchase a solution like ours in the next 3 months?”
1: Not likely at all
5: Extremely likely
If someone selects a “4” or “5,” prioritize them for outreach. If they answer “1” or “2,” consider sending educational content or case studies to build trust and awareness.
Likert Scale Questions
Likert scale questions ask respondents to express their level of agreement with a statement, usually on a five- or seven-point scale. For instance, “I believe our company needs a solution like yours to solve [specific problem].”
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
A response like “Agree” or “Strongly Agree” indicates that the prospect sees value in your offering, while a “Neutral” may signal uncertainty or a need for more information.
Ranking Questions
Ranking questions ask respondents to order a list of options based on importance or preference. For example, “Please rank the following features in order of importance when considering a solution like ours:”
Cost
Ease of Use
Customer Support
Integration with Existing Systems
Scalability
If a prospect ranks “Ease of Use” highest, lead with product demos or UX walk-throughs. If “Cost” comes first, highlight ROI, pricing flexibility, or cost-saving benefits.
Multiple-Choice Questions
These provide a set of predefined answers for prospects to choose from, allowing for structured, easy-to-analyze responses. For instance, “Which of the following best describes your timeline for purchasing a solution like ours?”
Immediately (1–2 weeks)
Short-term (1–3 months)
Medium-term (3–6 months)
Long-term (6+ months)
Not sure
A lead who selects “Immediately” should be moved into high-priority follow-up. Those in the “Medium” or “Long-term” buckets can be nurtured over time with drip campaigns, helpful resources, and occasional check-ins.
Once you know how to measure intent through surveys, the next step is figuring out how to influence it. The right strategies can measure prospects closer to buying.
Also Read: What Role Does Content Marketing Play in Intent-Based Prospecting?
Different Ways to Increase Purchase Intent
Boosting purchase intent isn’t about pushing for a sale; it’s about guiding prospects toward a confident “yes” by offering value, clarity, and relevance at the right time. When done well, it can shorten your sales cycle, improve conversion rates, and help you build trust faster.
Here are six tried-and-true ways to increase purchase intent and move prospects closer to a buying decision:
Provide Personalized Content and Messaging
Personalization is one of the most effective ways to raise purchase intent. When your content speaks directly to a prospect’s pain points, goals, and industry context, it feels relevant, and relevance builds trust.
To do this, follow these steps:
Segment your audience: Use CRM data or tools like LinkedIn Sales Navigator to group prospects by industry, role, behavior, or company size.
Create tailored content: Share case studies, blog posts, or videos that match each segment’s interests and challenges.
Use dynamic content: Platforms like HubSpot can personalize website content and CTAs based on past behavior or page visits.
Highlight the Value Proposition Clearly
A confused prospect rarely buys. The more clearly you can show the value your product brings, the easier it becomes for someone to justify the purchase, especially in a B2B setting where multiple stakeholders are involved.
To do this, follow these steps:
Lead with benefits, not just features: Talk about outcomes, how you help teams save time, increase revenue, or solve key problems.
Use social proof: Share customer testimonials, reviews, or success metrics that show how you’ve delivered real results.
Emphasize ROI: Help prospects visualize their return, whether it’s cost savings, better efficiency, or faster growth.
Use Social Proof and Customer Reviews
Buyers trust other buyers. When prospects see peers or reputable companies having a good experience with your product, it eases their doubts and builds credibility.
To do this, follow these steps:
Showcase testimonials: Feature quotes or videos from happy customers on your site, social channels, and email campaigns.
Leverage third-party platforms: Encourage users to leave reviews on sites like G2, Trustpilot, or Capterra.
Highlight recognitions: Mention any industry awards, analyst reports, or certifications that add to your credibility.
Provide Clear Pricing and Flexible Options
Unclear or rigid pricing can stall even the most interested buyers. When pricing is transparent and flexible, prospects feel more in control and more confident moving forward.
To do this, follow these steps:
Offer options: Provide monthly, annual, or volume-based pricing to fit different needs and budgets.
Be transparent about pricing: Clearly show your pricing plans on your website, especially if you offer different tiers or packages.
Give trial access: Let prospects experience your product with a free trial, freemium plan, or risk-free demo.
Address Objections Early
Many prospects hesitate not because they’re uninterested, but because they have unanswered questions. The more proactively you address concerns, the smoother and faster the buying journey becomes.
To do this, follow these steps:
Create objection-handling content: Build FAQs, comparison pages, or ROI calculators that address common concerns (e.g., implementation complexity, cost, security).
Prepare your sales team: Equip them with templates, stories, or scripts to respond to objections with confidence and empathy.
Offer real-time support: Use live chat or demos to help answer questions while the prospect is actively engaged.
Utilize Urgency and Scarcity Tactics
A little urgency, when used authentically, can encourage faster decision-making. Nobody wants to miss out on a good opportunity, especially if it’s time-bound or exclusive.
To do this, follow these steps:
Limited-time offers: Run short-term discounts, bonuses, or pricing tiers for early adopters.
Exclusive features or access: Offer VIP demos, beta programs, or first-look access to a new product.
Mention limited availability: Inform prospects if onboarding slots, licenses, or deals are limited.
Personalized follow-ups and well-timed messaging are a big part of lifting intent, but they don’t have to be manually built every time. Valley supports this by handling the research, identifying which leads are warming up, and ensuring your outreach feels personal without consuming your team’s time.
Even with the right strategies in place, analyzing purchase intent isn’t always simple. There are a few common hurdles teams run into and smart ways to overcome them.
Challenges in Purchase Intent Analysis & Its Effective Solutions
Purchase intent is a powerful asset for sales and marketing teams, but it does come with its challenges. One of the biggest challenges is identifying intent signals early enough to act on them. Even with good tools in place, teams often struggle to stitch together data from multiple platforms.
Valley solves for this by combining buyer signals across web, email, and LinkedIn, giving your team a clearer picture of who’s ready and why, all in one place.
Once you understand the common roadblocks and apply the right strategies, you can fine-tune your approach and get much more value from your intent-based efforts.
Below are some of the challenges and solutions in purchase intent analysis.
Challenges | Solutions |
Data Overload | Set up lead scoring and use intent data platforms to identify and focus on prospects showing strong interest. |
Misinterpretation of Signals | Monitor user actions at multiple touchpoints using multichannel tracking to understand how prospects interact with your brand. |
Lack of Real-Time Data | Use real-time tracking tools, automated alerts, and AI to quickly recognize buying signals and respond at the right moment. |
Lack of Alignment Between Sales & Marketing Teams | Share intent data through a unified CRM system and encourage regular collaboration between sales and marketing teams. |
Fragmented Data Across Multiple Platforms | Implement omnichannel tracking and connect data from all platforms to get a complete view of the customer journey. |
Balancing Automation with Human Insight | Combine automation with human insight to create personalized outreach and follow up with content tailored to each lead’s interests. |
Also Read: How Does Intent-Based Prospecting Enhance Lead Quality and Conversion Rates?
How Valley Helps You Act on Purchase Intent at the Right Time?
Understanding purchase intent is important, but being able to act on it in real time is even more crucial. That’s where real impact happens. In 2025, it’s not enough to just know who is interested; you need to know when and why. That’s exactly where Valley steps in.
Valley removes the guesswork by surfacing live buyer signals from across the channels your prospects use most. Here’s how it helps your team respond at the right moment:
Track Buyer Signals in Real Time: Valley keeps an eye on buyer intent across website visits, LinkedIn engagement, and email activity. So, you know exactly which leads are showing interest and what they’re interested in.
Spot and Prioritize Sales-Ready Leads: Not every lead is ready to buy. Valley automatically scores and flags high-intent contacts, helping your reps focus their time on the ones most likely to convert.
Trigger Relevant Outreach Instantly: When a prospect checks out your pricing page or downloads a case study, Valley helps you respond with a relevant, timely message, without any manual digging.
Improve Lead Quality and Boost Conversions: The more tailored your message is to a buyer’s intent, the faster you can move them through the funnel. Valley makes sure your outreach feels personal and lands when it matters most.
If you’re tired of chasing cold leads and want to engage the ones who are actually ready to buy, Valley gives your team the edge.
Book a Demo to see how Valley turns real-time intent into high-converting conversations.
Wrapping Up
Mastering purchase intent is a real difference-maker when it comes to finding qualified leads and closing deals faster. When you know what signs to look for, you can spend less time guessing and more time connecting with prospects who are actually ready to buy. It helps you focus your efforts, personalize your outreach, and move deals forward with greater speed and confidence.
But tracking and acting on intent across dozens or hundreds of leads isn’t easy to do manually. That’s where Valley comes in. It automatically surfaces real-time buying signals, researches each lead, and crafts personalized outreach that feels timely and relevant so that you can convert interest into revenue faster.
Talk to us and see how Valley helps you turn purchase intent into a pipeline that closes.
FAQs
How can you measure purchase intent?
You can measure purchase intent by tracking key actions like product page visits, adding items to the cart, requesting a demo, or interacting with high-intent keywords. Tools like behavior tracking software and customer surveys also offer valuable insights into how close a prospect is to making a purchase.
What are the different types of purchase intent?
Purchase intent typically falls into two categories:
High intent: When someone is ready to buy soon.
Low intent: When there's interest, but no immediate plan to purchase.
Knowing the difference helps you follow up more effectively based on where the buyer is in their journey.
How is purchase intent different from interest?
Interest shows curiosity or awareness about a product, but it doesn’t always lead to action. Purchase intent, on the other hand, reflects a clear signal that someone is considering buying. Simply put, all intent includes interest, but not all interest means intent.
How does understanding purchase intent improve marketing ROI?
Focusing on leads with strong purchase intent allows marketers to spend their time and budget more wisely. It leads to higher conversion rates, lowers acquisition costs, and boosts overall campaign efficiency.
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