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Saniya Sood

Who to Message on LinkedIn?

Who to Message on LinkedIn?

Saniya Sood

Who to Message on LinkedIn?

Jun 15, 2025

Jun 15, 2025

Find the Right People, Not Just More of Them
So, Who Should You Be Messaging?
Make LinkedIn your Greatest
Revenue Channel ↓

Try Valley

Try Valley

Make LinkedIn your Greatest Revenue Channel ↓

Try Valley

Try Valley

Find the Right People, Not Just More of Them
So, Who Should You Be Messaging?
Make LinkedIn your Greatest
Revenue Channel ↓

Try Valley

Try Valley

Find the Right People, Not Just More of Them

You’re sending hundreds of LinkedIn messages—and still getting ghosted. It’s not what you’re saying. It’s who you’re saying it to. Guesswork lists, scraped profiles, and generic titles all produce poor results—and may trigger LinkedIn restrictions. You deserve better.

Smart LinkedIn outreach doesn’t start with a message—it starts with a signal.
Rather than blasting cold lists, top sales teams use real buyer intent to guide outreach. Valley’s method:

  • Detects true interest via web visitsLinkedIn engagement, and Sales Nav filters

  • Filters prospects through ICP + offer alignment

  • Automatically excludes competitors and risky profiles

  • Only messages prospects when they're receptive—not just reachable

This replaces outdated approaches like CSV uploads or scraping based solely on title or public group posts.

Platform

Lead Targeting Logic

Signal-Based

ICP Filters

Quality Level

Valley

Signals + ICP alignment

✅ Yes

✅ Yes

High-fit

Sales Navigator

Manual list-building

❌ No

✅ Manual

Mixed

Expandi

Bulk URLs from LinkedIn lists

❌ No

❌ No

Low

Waalaxy

Automation on scraped leads

❌ No

❌ No

Very Low


Supporting Data & Research

  • Automated scraping and volume tactics drive sub-1% reply rates

  • Trigger-based, intent-led campaigns (Expandi Builder) yield 7.22% replies—not bad, but unfiltered and blind to ICP 

  • Dynamic prospecting with real-time signals like engagement and profile activity delivers 25%+ reply rates, according to LinkedIn playbooks 

  • Valley customers report reaching the top 10% most relevant prospects, driving 4× more replies than list-based outreach.

So, Who Should You Be Messaging?


  • Forget blind lists—automate only with signals (site visit, post engagement, Sales Nav alert)

  • Apply ICP filters: company size, role, geography, pain fit

  • Exclude competitors, public figures, or high-risk profiles

  • Let AI generate personalized messages only for matched targets

Want Precision, Not Noise?

Try Valley and discover how to message smarter—focusing on who truly cares, not just who’s reachable.

Try signal-based prospecting that keeps outreach effective and compliant.

Give your sales team
an unfair advantage.

Give your sales team an unfair advantage.

We tripled our meetings in 93 days using Valley" - gocanvas

The Sales Company

of Tomorrow.

Delivered Today.

Newsletter

The exact learnings, tactics, and playbooks that actually close deals and build scalable sales systems. All signal, zero noise.

Valley 2024

The Sales Company

of Tomorrow.

Delivered Today.

Newsletter

The exact learnings, tactics, and playbooks that actually close deals and build scalable sales systems. All signal, zero noise.

Valley 2024

The Sales Company

of Tomorrow.

Delivered Today.

Newsletter

The exact learnings, tactics, and playbooks that actually close deals and build scalable sales systems. All signal, zero noise.

Valley 2024

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