QUICK JUMP
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Valley makes our outbound seamless.
Conrad de Claro
DIRECTOR OF GROWTH MARKETING
CHALLENGES
Generating and maintaining a pipeline of high-quality leads is GoCanvas’ most pressing sales KPI
Although GoCanvas was generating plenty of inbound leads, their outbound efforts were weak — particularly on LinkedIn.
The team knew boosting their outreach represented a huge and largely untapped opportunity, but they struggled to find the time to build the “mega workflows” required for an effective outbound campaign. Tedious, manual processes stitched together from disparate tools like data providers, CRMs, Slack, and LinkedIn made it difficult for the team’s AEs to consistently find the right prospects, craft the right messages, build relationships, and turn their networks into revenue.
As a result, outbound was creating friction rather than generating pipeline. Conrad de Claro, GoCanvas’ Director of Growth Marketing, wanted to change this. As specialists in removing operational friction, he wanted GoCanvas to optimize its own outbound function, improve its messaging, and grow its lead generation without increasing manpower.
“We needed more meetings, end of story.”
To do this, he was looking to introduce his team to a low-effort, seamless way of generating leads and handling conversations at a rate that could match their pipeline goals.
SOLUTIONS
By automating all the heavy lifting, Valley allows GoCanvas to run an effective outbound engine that works 24/7 to craft messages in their own voice
Conrad was initially drawn to the idea that Valley could book sales meetings for his team while they did other things.
Compared to other tools, “the experience with Valley was the most impressive,” he remembers. Valley's quick onboarding and implementation meant GoCanvas wasted no time in levelling up its outbound. Almost instantly, GoCanvas was using Valley to power its outreach, helping the sales team expand their LinkedIn networks through automated connection requests that booked meetings 24/7.
“The automation is great, but the sauce within Valley is the messaging itself,” explains Conrad.
His team uses Valley to craft killer messaging with an AI model trained on GoCanvas’ value prop, product, ICP, brand voice, and sales objectives. From there, Valley researches each individual prospect on GoCanvas’ lead list, extracting key information from their profile, public appearances, company websites and more to craft messages that are (a) personalized to the prospect and (b) in the voice of GoCanvas’ AEs.
The result is a 1:1 form of communication that not only turns cold strangers into warm leads, but is useful across GoCanvas’ entire go-to-market stack. For Conrad, Valley is a great tool to have in a marketer’s stack since it helps companies boost otherwise expensive LinkedIn impressions for free through their sales team.
Now, rather than spending valuable time each day crafting personalized follow-ups and responses to prospects, GoCanvas’s AEs rely on Valley to automate lead nurture, re-engagement, and appointment booking. Sales reps simply log in to their Valley dashboard, approve each day’s messages in a few quick minutes, then wait for Slack notifications telling them when prospects are ready for a meeting.
All of which helps GoCanvas move the needle on their CRO’s north star metric: generating pipeline.
RESULTS
Thanks to Valley, AI-led outreach is powering GoCanvas’ pipeline by delivering effective, custom outbound at scale
Before Valley, the GoCanvas team didn’t efficiently connect with outbound prospects. Today, they have an AI SDR engine that articulates their value prop and quickly generates a quality pipeline that’s constantly growing.
Expanded Pipeline
30x
AVERAGE ROI
More Meetings
5x
MEETING BOOKED
Higher Quality Leads
10x
LEAD GEN
