QUICK JUMP
“
Valley’s ‘personalize’ feature makes our messaging seem unique to each prospect, rather than a ‘copy & paste’ sort of outreach. We also are loving being able to target more than one ICP!
Rachel Billington
ACCOUNT EXECUTIVE
CHALLENGES
Consistently booking meetings with qualified prospects was becoming a difficult, manual process that took valuable time away from closing deals.
Between manually searching for new prospects, drafting personalized LinkedIn messages, and remembering to follow-up, the Grand Avenue team was finding themselves stretched thin. They knew that to capture a bigger slice of the medical products market, they needed a scalable way to connect with more prospects — without overloading their team and increasing headcount.
According to Rachel Billington, Grand Avenue’s Account Executive, they’d tried to scale their outbound before by using a “copy & paste sort of outreach” — something prospects just weren’t resonating with.
Luckily, Grand Avenue was working with Darwinian Ventures, a Valley customer, to speed up their their go-to-market. Laura Garrison, Managing Partner at Darwinian, knew introducing Grand Avenue to Valley would give the team a low-effort way of reaching more prospects with unique messaging tailored to each person. This would generate a higher-quality pipeline for the team while giving back valuable time to focus on closing high-value accounts.
SOLUTIONS
Valley’s AI SDR sends personalized, relevant and timely messages to generate pipeline and book more calls 24/7.
After a smooth onboarding that inspired trust from day one, Grand Avenue’s top priority was speeding up their sales motion. Here are the key ways Valley helped achieve this:
1) In-depth research into each prospect
For Rachel, one of the biggest blockers to personalized outreach was the time it took to research prospects. Valley’s AI SDR researches each prospects’ digital footprint, gathering information from LinkedIn profiles, company sites, industry news and more to find personalized context to use in each message. With Valley, Grand Avenue’s research time is cut down from hours to just seconds.
2) Unique messaging for each ICP drafted in Grand Avenue’s voice.
Grand Avenue’s days of copy/paste outreach are over. Valley generates unique messages for each prospect with a custom AI model trained on Grand Avenue’s product, value prop, customers, pain points, messaging, and writing style. Going one step further, Grand Avenue is able to configure the AI model differently for each ICP — meaning every prospect is sent a message that is relevant only to them, boosting reply rates and, ultimately, conversions.
3) Automating the entire sales cycles motion, 24/7.
Grand Avenue relies on Valley to automate outreach, lead nurture, re-engagement, objection handling, and appointment booking. The team’s AEs now spend their time approving each day’s outbound in minutes and showing up to calls with prospects Valley has already qualified and scheduled for them.
As a result, AEs are able to spend their time closing high-quality leads from Valley, and Grand Avenue is able to grow without hiring.
RESULTS
Valley's custom outreach resonates with more prospects, boosting the number of booked calls for AEs and helping Grand Avenue go-to-market much quicker.
As Grand Avenue scales their sales motion, Valley’s AI SDR also helps the Rachel figure out what the product’s strongest messaging is so her team can refine their ICP and reach more relevant leads — like a sales flywheel that keeps getting stronger.
Expanded Pipeline
31x
AVERAGE ROI
More Meetings
28x
MEETING BOOKED
Higher Quality Leads
113:1
LEAD GEN
