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How Growth Protocol generated $150k pipeline in 4 months with Valley

Expanded Pipeline

4x

AVERAGE ROI

More Meetings

0hrs

MEETING BOOKED

Higher Quality Leads

2x

LEAD GEN

Growth Protocol is an AI-powered platform that helps enterprises discover, validate, and scale growth opportunities using predictive intelligence and agentic workflows.

QUICK JUMP

Challenges

Solutions

Results

Challenges

Solutions

Results

“

"Valley is a tool to make your life easier. It increases the scale at which you can reach out to prospects and book high-quality leads without having to do all that yourself."

Angelene Perez-Vento

Account Executive

CHALLENGES

Declining meeting volume required a scalable solution to generate quality leads

Growth Protocol's team was facing significant lead generation challenges. With a shrinking SDR team and increasing demands on AEs' time, they saw a noticeable decline in booked meetings despite using traditional outreach methods.

"We were honestly just having some lead generation issues. We saw a decline in how many meetings we were able to book while being pulled in a lot of different directions," explains Angelene Perez-Vento, Account Executive at Growth Protocol.

Before Valley, the team relied on labor-intensive methods that created a difficult trade-off:

Cold calling with minimal automation
Basic HubSpot sequencing that still required significant manual work
Completely manual LinkedIn outreach with no automation

This approach created an impossible choice between personalization and volume. "Because we were doing a lot of this manual work, it was difficult to personalize what we were doing. Do we focus on personalization and reach out to fewer people, or do we focus on volume but keep it more generic?" Angelene recalls.

With a wide ICP across consumer goods sectors — targeting consumer insights, R&D, innovation, and marketing teams — Growth Protocol needed to reach diverse audiences with tailored messaging at scale.

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"Before Valley, content was always just a means to an end. You write it, you post it, and that's as far it can go. Now, we understand there's a massive upside to being excellent at outreach."

“

"Before Valley, content was always just a means to an end. You write it, you post it, and that's as far it can go. Now, we understand there's a massive upside to being excellent at outreach."

SOLUTIONS

Valley masters personalized AI outreach that sounds authentically human

After evaluating several AI outreach tools, Growth Protocol selected Valley based on competitive pricing and proven success stories from similar companies. Implementation was smooth, with Valley's customer success team providing clear guidance on platform best practices.

"In terms of onboarding, we had a really great meeting with one of Valley's CSMs. She was able to explain the product and best practices in a really simple and succinct way, making the tool seem very easy to use," Angelene shared.

The first 30 days were focused on training the AI to match Angelene's voice and communication style while incorporating relevant industry pain points and use cases. After this initial investment period, Angelene was able to switch to "autopilot" mode, dramatically reducing the time spent on outreach while maintaining personalization.

Valley's approach solved three critical challenges:

Scale without sacrificing quality - The AI-powered system could reach thousands of prospects without generic messaging
Authentic personalization - Valley's sophisticated AI crafted messages that referenced specific prospect interests and company details
Channel optimization - The platform's focus on LinkedIn ensured messages landed in prospects' inboxes, not spam folders

“

"I've seen really nicely crafted messages that I steal for my own manual outreach too. I was impressed that it doesn't sound like AI wrote it — it sounds like a real human."

“

"I've seen really nicely crafted messages that I steal for my own manual outreach too. I was impressed that it doesn't sound like AI wrote it — it sounds like a real human."

RESULTS

Growth Protocol built $150K in pipeline in just four months with a single AE

Partnering with Valley to create a sophisticated outreach function helped Growth Protocol drive demand, establish industry credibility, and reclaim valuable time. According to Angelene, these efforts have delivered exceptional returns:

$150K pipeline generated in just four months with a single AE
Thousands of personalized touches with minimal manual effort
Improved messaging quality that sounds authentically human
Reduced stress during pipeline reviews: "If my other channels have slowed down, I'm like, but Valley's there!"

Most importantly, Valley has become an essential part of Growth Protocol's outreach strategy, consistently delivering high-quality leads that convert to pipeline. The system operates in the background while Angelene focuses on other high-value activities.

"Taking a step back, I just think it's incredible how many people I've reached out to — thousands of people with little to no manual work myself. That's just something I could not have done on my own," Angelene reflects.

Looking ahead, Growth Protocol is exploring expanding their Valley usage, confident that the system will continue delivering consistent results.