QUICK JUMP
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"Valley has become an important part of our outreach. Our meeting count has gone up because of Valley, and it's become very consistent."
Matt
Sales Leader
CHALLENGES
Early-stage database company needed to kickstart prospecting at scale
Early-stage database company needed to kickstart prospecting at scale
As a fast database technology company with significant investment backing, Tacnode needed to quickly establish market presence and generate qualified pipeline. Just three months into their go-to-market efforts, they faced the challenge of reaching technical decision-makers efficiently while maintaining high-quality personalisation.
"We are the fastest database on the market, so we are an incredibly interesting and powerful technology," explains Matt from Tacnode. "We've got huge investment in us, and we see value in it—it's helping us help others see value in it, at least on the front end."
The team was looking for a solution that could:
Generate consistent meetings with targeted prospects
Deliver personalized messaging at scale
Complement their existing outreach channels (particularly cold calling)
Fit within budget constraints as an early-stage company
Before Valley, they relied heavily on manual outreach methods and low-performing email cadences. While cold calling was showing some success, they needed additional channels to achieve their pipeline goals.
"One of the things I thought we needed to do to kickstart prospecting and getting in front of people was to have something that could automate personalization at scale," Matt shares. "And the only tool that I could see that was going to fit within our budget was Valley."
SOLUTIONS
Valley provides AI-powered LinkedIn outreach that learns the team's voice
After evaluating several options, Tacnode selected Valley based on its competitive pricing and recommendation from a former colleague who had seen success with the platform. They started with a three-month trial, and after a brief setup period, began seeing responses and meetings within the first few weeks.
Jason Hardman, who wasn't part of the initial decision process, was immediately impressed: "I've been doing this about 12 years and I've never used a tool like this before. It's super cool.
The AI portion of it sending messages for us, tweaking what our messages are from Tacnode to our prospects, and us adding our little color to it—and then it learning that—has really been helpful."
What made Valley particularly effective was its ability to:
Generate highly personalized messages - "A lot of what I've seen success with is when it pulls a post and says, 'Hey, I saw your post on LinkedIn. Really interesting take on data analytics in the manufacturing space.' Those messages started to resonate with people," Matt explains.
Learn the team's communication style - "It has definitely learned the way that I would approach somebody," Matt notes. "The tool works really well in the sense that it learns how I speak and tweaks it to how I would have a conversation with someone," adds Jason.
Complement other outreach channels - Jacob Kim, SDR Manager, explains: "We use Valley as a critical linchpin for covering our total addressable market on LinkedIn with high-quality touches. Then we have Outreach for our emails and WIZA and LISKIT for creating lists."
Eliminate negative reactions - "The worst that's happened is just 'No, I'm not interested' or 'Decline my InMail.' There's no 'Take me off your list' type thing," Matt points out.
RESULTS
Tacnode saw rapidly accelerating meeting volume and pipeline creation
After a ramp-up period, Tacnode has seen impressive results with Valley:
25+ meetings booked per month with continued growth expected
6-10% response rates on LinkedIn outreach
3x higher engagement compared to email campaigns
Qualified opportunities advancing to proof of concept (POC) stage
The team has been particularly impressed with how Valley has performed compared to other channels in their tech stack. "Valley and cold calling have really been the key channels," Matt explains. "The highest value activities from my reports, in terms of qualified meetings, have been from phone calls and Valley—and Valley's beating cold calls right now," adds Jacob.
As an early-stage company still defining their ideal customer profile, Valley has also helped Tacnode experiment with different industries and messaging approaches. "It helps us try different industries," Matt notes. "Right now we're trying to narrow it down to what we do really well, which is pure speed of database. Valley's a great tool for getting that message out to the market."
Looking forward, Tacnode plans to scale their Valley usage to consistently generate 30+ meetings monthly while continuing to refine their targeting and messaging.
Expanded Pipeline
6-10% response rate on LinkedIn
AVERAGE ROI
More Meetings
25+ meetings booked per month
MEETING BOOKED
Higher Quality Leads
3x higher than email response rates
LEAD GEN