Why Finding the Right Employees Matters for B2B Growth?

As the world’s leading professional social network, LinkedIn continues to be the top platform for companies engaged in business-to-business (B2B) marketing, according to a 2024 report. In fact, 80% of B2B leads generated through social media come from LinkedIn, making it a vital channel for outreach, hiring, and campaign planning.

For sales professionals, recruiters, and anyone focused on building high-intent networks, knowing how to find the right employees at a company on LinkedIn isn’t just helpful, it’s essential. Whether you're trying to reach decision-makers, nurture leads, or create account-based prospect lists, manually scrolling through countless profiles can waste valuable time and energy.

Many users struggle with figuring out how to see who works at a company on LinkedIn, especially when search filters are too broad or miss key profiles. Others want to zero in on specific roles, departments, or even locations—but end up with irrelevant results and duplicate effort.

This guide walks you through precise, practical methods to surface relevant employees quickly using LinkedIn’s advanced search features, company pages, and filters. You’ll learn how to streamline everything from prospecting to outreach and onboarding, so you can spend less time searching and more time closing.

Why Finding the Right Employees Matters for B2B Growth?

Knowing how to find company employees on LinkedIn isn't just a sourcing skill. It drives faster outreach, better partnerships, and smarter hiring. Whether you're in sales, recruiting, or partnership research, seeing who works at a company gives you clarity before action.

• B2B Sales: Identify decision-makers, influencers, and buying committee members to shorten sales cycles.

• Recruiting: Target the right candidates and understand reporting structures before outreach.

• Partnership Research: Map out potential collaborators, partner managers, and integration leads effectively.

If you're thinking about how to see employees of my company on LinkedIn for internal onboarding or how to see who works at a company to plan outreach, these insights drive focus and results. Finding employees strategically builds your pipeline, team, and market credibility. Now, let's discuss the steps to find company employees on LinkedIn with precision.

Key Steps to Find Company Employees on LinkedIn

Searching on LinkedIn is easy. Targeting the right contacts, those who can influence, decide, or open doors, is where most professionals lose time. The challenge isn’t access; it’s precision. These steps help you move past generic searches and uncover decision-makers fast. Here are the top steps to find the right people for your goals:

1. Start With the Search Bar—but Think Strategically

Type the company name in LinkedIn’s search bar. Instead of jumping straight into 'People,' use intent-driven terms like “Head of Partnerships,” “Growth,” or “Procurement” alongside the company.
Then, apply filters: Current company, region, and function. This trims the noise and surfaces contacts that match both role and intent, which is crucial for personalized outreach.

2. Decode the Company Page’s 'People' Tab

The 'People' section on a company’s LinkedIn page isn’t just a list; it’s a snapshot of org structure, team distribution, and recent shifts.
You’ll notice clusters: fast-growing teams, high-churn roles, or new titles that hint at org priorities. Use this to figure out who to contact and why, especially when planning a pitch or recruiting outreach.

Pro Tip: Look at how long someone has been in their role. Newer employees may be exploring solutions to prove impact, while long-tenured staff often have deeper context and influence over decisions.

3. Use Role-First Filters to Identify Decision-Makers

Don’t just search by title, search by job function (like Sales, Engineering, Marketing).
LinkedIn’s filters let you narrow your search by seniority, location, industry, and even past companies. This is ideal when building account-based outreach lists, mapping org charts, or planning recruitment sprints. The more granular your filter logic, the stronger your list.

Dos and Don’ts:

• Do combine filters (e.g., "VP of Product" + current company + San Francisco)

• Don’t rely on just keywords without filters; it returns cluttered, irrelevant results

4. Look at Former Employees for Context and Warmth

Use the “Past Company” filter to see ex-employees of your target account. Why?
They often share insights about internal tools, culture, or pain points, and many stay connected to colleagues inside. If they’ve moved into similar roles elsewhere, you’ve just unlocked a second opportunity for outreach with added context.

5. Search by Department or Function for Broader Reach

Targeting “Head of Engineering” alone limits your pool. Instead, search by department, such as “Engineering” or “Product.” You’ll find adjacent roles (PMs, DevOps, Tech Leads) who may influence the buying decision or offer intro pathways. This approach is essential for multi-threaded sales or referral hiring.

6. Layer Keywords to Refine for Intent

Add keywords that show buying signals or team priorities, like “RevOps,” “pipeline,” “compliance,” or “platform migration.” Use them with title + department filters to find people involved in current projects, not just sitting in static roles. This method uncovers prospects who are actively solving problems you can help with.

7. Leverage Mutual Connections to Warm Up Outreach

Check if you have shared connections with your target employee. A referral from a mutual, even just a name-drop, can significantly improve open and reply rates.
If the connection is strong, consider asking for a soft intro. If not, still use the common ground as part of your message hook.

8. Use the “People Also Viewed” Panel to Expand Lists

Once you find a good-fit profile, look at the right-hand column. LinkedIn’s “People Also Viewed” shows similar roles at similar companies.
This helps scale your list without starting over. Use it to find parallel titles in the same vertical or competitors working on similar challenges.

9. Engage Before You Connect

Before sending a request, engage. Like a post, comment insightfully, or reshare something relevant. This creates name recognition and authentic interaction, so your eventual message doesn’t feel cold or transactional.

10. Streamline Research and Outreach With Signal-Based Workflows

Instead of relying on broad filters or title-only searches, tools like Valley help you uncover why someone is worth contacting, not just who they are.

Valley pulls in signals from multiple sources like website visits, LinkedIn engagement, Sales Navigator lists, and uploaded contacts. It then runs AI-based research to qualify each lead based on factors such as role changes, company growth, and recent activity, giving you a context-rich understanding before outreach even begins.

Once qualified, messages are drafted in your own tone and reviewed through a human approval workflow to maintain quality and compliance. Safety features like open/closed profile detection and daily send caps keep LinkedIn outreach protected and professional.

This signal-first approach leads to sharper targeting, more relevant conversations, and measurable outcomes, often outperforming traditional email and cold outreach strategies without adding complexity to your workflow. Curious to see how this works in action? Want to see what smarter LinkedIn outreach looks like? Try Valley.